Performance Marketing Lead

We are looking for a Performance Marketing Lead to join our Marketing team and support the planning, execution, monitoring, and optimization of paid advertising campaigns across Meta Ads, TikTok, Whatsapp E-mail and Google Ads . The ideal candidate should have a strong interest in performance marketing, understand campaign metrics, and be able to connect advertising performance with leads, conversions, sales, and revenue . This role requires someone who is comfortable working with numbers, analyzing campaign data, identifying performance trends, and making data-driven optimization decisions.

Responsibilities Create, launch, and manage paid advertising campaigns across Meta Ads Manager, Tiktok and Google Ads .

Work with different campaign objectives including: Awareness

Traffic

Engagement

Lead Generation

Sales / Conversions

Remarketing

Monitor campaign performance on a daily basis.

Track and analyze key performance metrics such as: CPM

CPC

CTR

CPL

CPA

Conversion Rate

ROAS

Revenue

Analyze the relationship between advertising spend, generated leads, customer acquisition, and actual sales.

Optimize campaigns based on performance, audience behavior, creatives, placements, and conversion data.

Test different audiences, creatives, copies, offers, and campaign structures to improve results.

Monitor campaign budgets and ensure efficient media spending.

Prepare regular performance reports and communicate key findings and recommendations.

Use Google Analytics, Meta Ads Manager, Google Ads, UTM tracking, and reporting dashboards to analyze campaign performance.

Work closely with the Creative and Content teams to develop and test advertising creatives.

Coordinate with Sales and other relevant teams to understand lead quality, conversion performance, and actual sales results.

Identify underperforming campaigns and recommend optimization actions.

Support the development of media plans based on business objectives and available budgets.

Stay updated with changes, new features, and best practices across Meta and Google advertising platforms.

Job Requirements 3–7 years of experience in Media Buying, Performance Marketing, or Digital Advertising.

Hands-on experience with Meta Ads Manager, Whatsapp and Tiktok .

Basic to good experience with Google Ads .

Strong understanding of digital marketing and performance marketing metrics.

Ability to read, analyze, and interpret campaign data.

Comfortable working with numbers, reports, budgets, and sales performance.

Good understanding of the customer conversion funnel.

Basic knowledge of Google Analytics and UTM tracking .

Strong analytical and problem-solving skills.

Detail-oriented with the ability to monitor multiple campaigns simultaneously.

Good communication and reporting skills.

Ability to learn quickly and work in a performance-driven environment.

Good command of English.

Preferred Qualifications Previous experience in E-commerce, Marketplace, B2B, Retail, or Fashion is a plus.

Experience running campaigns focused on sales and lead generation .

Basic knowledge of conversion tracking and attribution.

Familiarity with dashboards, Excel, or Google Sheets for campaign analysis.

Understanding of audience segmentation, retargeting, and lookalike audiences.

Skills Media Buying

Meta Ads

Tiktok

Whatsapp Marketing

Email marketing

Google Ads

Performance Marketing

Digital Marketing

Data Analysis

Google Analytics

Lead Generation

Conversion Optimization

Campaign Management

Reporting

ROAS Analysis

Sales Analysis