SOCIAL MEDIA MANAGER

JOB TITLE SOCIAL MEDIA MANAGER

NATURE OF JOB FULL TIME

INDUSTRY LAB EQUIPMENT SUPPLY

SALARY KSHS.35,000

JOB LOCATION NGARA

DUTIES AND RESPONSIBILITIES

Social Media Management

• Develop and execute social media strategies that strengthen brand visibility and audience engagement.
• Manage day-to-day content publishing, scheduling, platform optimization, and community interactions.
• Stay ahead of social media trends, platform updates, algorithms, and emerging content formats.

Content Creation & Production

• Conceptualize, shoot, edit, and publish high-quality photo and video content for social media.
• Create engaging Reels, TikToks, Stories, educational content, promotional videos, and other digital assets.
• Plan and execute regular content shoots while ensuring all content reflects the organization’s brand and standards.

Copywriting & Digital Content

• Write compelling social media captions, promotional copy, blogs, website articles, and other digital content.
• Develop clear, informative, and audience-focused messaging across different communication channels.
• Proofread and edit content to ensure accuracy, consistency, professionalism, and brand alignment.

Content Strategy & Planning

• Develop and maintain a structured monthly content calendar aligned with marketing objectives.
• Research audience interests, industry trends, relevant topics, hashtags, and content opportunities.
• Generate creative content ideas that increase reach, engagement, brand awareness, and audience growth.

Community Management

• Build and maintain an active and engaged online community across relevant platforms.
• Respond professionally and promptly to comments, direct messages, inquiries, and audience feedback.
• Identify audience needs and feedback and use these insights to improve communication and content.

Analytics & Performance

• Monitor key social media metrics including reach, engagement, audience growth, traffic, and conversions.
• Prepare regular performance reports and provide actionable recommendations based on insights.
• Continuously test and optimize content, posting strategies, and campaigns to improve results.

Marketing & Collaboration

• Collaborate with internal teams to develop content for campaigns, promotions, events, and organizational initiatives.
• Support broader marketing and communication activities through creative digital content.
• Take initiative in identifying new opportunities, platforms, and creative approaches to grow the organization’s digital presence.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communications, Digital Marketing, Media Studies, or a related field.
• Proven experience in social media management, content creation, and digital communications.
• Demonstrable skills in video shooting, video editing, photography, copywriting, and social media content production.
• Proficiency in tools such as CapCut, Canva, Adobe Premiere Pro, DaVinci Resolve, or similar platforms.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.