Digital Marketing Manager

Are you GAME to JOIN US and be our new Digital Marketing Manager? 

SoftConstruct is on a search for a new player to join our team.

Inbound Lead Generation: Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns

Paid Advertising: Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks

SEO & GEO Optimization: Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance

Channel & Content Management: Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion

Digital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization

Performance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities

Cross-Functional Collaboration: Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives

General Duties: Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations

Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is a plus)

Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required. Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage  

Proven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyze digital performance

Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms

Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing

Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions

Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs

Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets

Do you like to learn hard, work hard and play hard? Do you imagine better things, technologies, future? If you answered “Yes” to at least two of these questions then we might be a great fit for you.