Social Media Manager

Responsibilities:

Plan and publish daily and weekly content across all relevant platforms, including LinkedIn, Twitter/X, and Instagram, using social media management tools. Actively respond to comments, messages, and mentions within an average of 4 working hours on business days in a timely, on-brand manner. Develop platform-specific content strategies aligned with the marketing calendar, while identifying real-time trends and conversations to create timely content. Monitor social metrics (reach, engagement, follower growth, click-through) and produce weekly reports to optimize inbound leads and profile visits. Partner with the Content Marketer to repurpose long-form content and collaborate with the Brand Designer to brief or produce visual assets. Proactively manage and moderate an engaged online following to turn standard social media into a loyal community.

Requirements:

3 to 5 years' experience successfully managing business social media accounts with measurable results in engagement and audience growth. Exceptional copywriting and written communication skills, with the ability to write in a clear, human, and professional brand voice. High familiarity with social media scheduling and analytics tools such as Buffer, Hootsuite, Sprout Social, or native platform analytics. Demonstrated ability to independently repurpose, format, and adapt complex content across different platform constraints and character limits. Strict commitment to maintaining 100% scheduled posting consistency across all active channels.