VP Commercial, North America

Join the health revolution and lead it across North America.

At Lenus, we're energized by one shared vision: making the world a healthier and happier place. We're now looking for a VP North America to take full ownership of our North American business, lead a team of commercial leaders across the US and Canada, and build the region into one of the strongest parts of our global company. If you create results through people, love building something extraordinary with good people, and want a seat at the table in a scaling health tech company, this is your role.

Who are we looking for?

At Lenus, we're building the future of holistic health by helping the world's leading online health and fitness coaches grow their businesses. As VP Commercial, North America, you'll own our commercial performance across the region, from the East Coast to the West Coast and into Canada. You'll report directly to our CEO and founder, Bertram Thorslund, and you'll lead the Team Leads who run our Key Account Management and Inbound Sales teams. The North American commercial organization counts 40 people and four leaders

This is a build role, and we want to be upfront about that. We are codifying our proven playbook, and your mission is to bring that playbook to North America and adapt it to the market. We're looking for a leader who gets energy from that kind of challenge, who inspires people to follow them, and who measures their own success by the success of the leaders around them.

What you'll do

You'll own the region end to end, from strategy and targets to the day-to-day coaching of your leaders.

• Own the North American P&L: Take full accountability for revenue growth and gross margin across the region, and work closely with Finance and our commercial leadership on budgets, targets and forecasts.
• Boost the team: Manage, coach and develop the KAM and Inbound Sales Team Leads across the region. You'll be hands-on in building their capabilities and set the performance bar for everyone in North America
• Bring the playbook to life: Roll out the commercial playbook that drives our business, adapt it to the North American market, and train your teams to execute it with consistency and quality.
• Operationalise and inspire innovation: We are a dynamic company that brings new products and revenue streams to our markets. As VP, you are responsible for making it happen in your region.
• Partner across Lenus: Work closely with Executive Management, Growth and Enablement teams to co-own strategic initiatives, sharpen our go-to-market approach to grow our coaches' businesses.

Who you are

You've led commercial organizations before, and you know that strategy only matters when people execute it:

Commercial power house

• You have a commercial background in go-to-market, sales or client acquisition, and you've led a highly performance-driven organization.

• You've seen a variety of commercial playbooks and trained sales organizations to use them
• You’ve been through growth highs and lows and know how to navigate both

Inspiring leader

• You create followership. People like working with you, feel inspired by you and want to win with you.
• You've led leaders and you're used to setting direction through clear targets and holding people accountable for them
• You've led teams remotely and know how to build trust, energy and accountability when your people are spread across cities and time zones.

Excited to join a start-up culture in a scale-up

• You communicate clearly and often, and you stay upbeat and focused when things get messy, as they sometimes do in a scaling company.
• You're willing to roll up your sleeves with your Team Leads, getting in front of our Coaches and be hands on
• You’re able and excited to build

Passionate and driven

• Health and healthtech matters to you personally, and you're excited by what our coaches achieve for their clients.
• Strong intrinsic motivation and high integrity to help take Lenus NA to the next level.

Lastly, you're comfortable with a flexible schedule that allows regular collaboration with our HQ in Copenhagen, Denmark.

Even if you don't match every point above, we'd love to hear from you. The key to success in this role lies in how you lead people and the mindset you bring, more than in any single line on your CV.

How we work

Our culture is captured in the Lenus Doctrine. It's how we hire, lead, give feedback and make decisions, and as VP you'll be one of its most visible role models.

• Motivated by the extraordinary: We want to build something we're proud of, with people who make each other better.
• Bias toward action, in a smart way: Most decisions are reversible, so we make them, learn and adjust.
• Be owners, not renters: If you see it, you own it. Every coach who trusts us matters.
• Keep the small business mindset: We stay close to our customers, stay curious and stay humble as we grow.
• Bring energy, be honest, be kind: We praise publicly, challenge directly and lift the people around us.

We don't expect everyone to like this culture. We expect the right people to absolutely love it.

Compensation and location

We will not sponsor individuals for employment visas, now or in the future, for this job opening. This position offers full remote flexibility for candidates based in the U.S. and the pay range is $200.000-$250.000 annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location.

About Lenus

Lenus was founded in Denmark by Bertram Thorslund in 2016. We're a health technology company that empowers health coaches to scale their businesses through pioneering technology and our in-house business, health and innovation expertise.

We're inspiring a new generation of health coaches: people who have the power to move not only bodies, but minds too. We're at the forefront of an industry under rapid transformation, and our innovations pave the way for the change we want to see. Happier and healthier people.

Today, Lenus is headquartered in Copenhagen, with offices in New York, Miami, Southern California, Toronto, London, Stockholm, Berlin, Hamburg, Madrid, Helsinki, Oslo, Lisbon, Amsterdam, and Sydney.

We'll be reading applications on an ongoing basis. If this sounds like the next big chapter for you, hit apply and our Talent Acquisition team will be in touch.