Digital Marketing Manager, Paid Channels

Accountabilities: As the Digital Marketing Manager, Paid Channels, you will be responsible for developing and scaling paid acquisition strategies that increase brand visibility, generate qualified pipeline, and improve marketing performance. You will leverage analytics, automation, and AI-powered tools to optimize campaigns while maintaining strong budget management and ROI discipline.

Develop, execute, and optimize paid search campaigns across platforms such as Google Ads, Bing, and other search channels.

Manage paid social, display, and programmatic advertising campaigns to maximize reach, engagement, and conversions.

Build and execute Account-Based Marketing (ABM) strategies to improve targeting, account engagement, and sales alignment.

Lead PPC optimization initiatives through A/B testing, multivariate testing, and ongoing performance improvements.

Manage review-site strategies and partnerships to strengthen brand reputation and customer engagement.

Use AI-powered advertising platforms, automation tools, and predictive analytics solutions to improve targeting, creative testing, and budget allocation.

Create automation workflows and prompt libraries to streamline campaign development, reporting, and analysis processes.

Monitor emerging AI-driven advertising capabilities and beta programs across major marketing platforms.

Analyze campaign performance, provide actionable insights, and connect paid media results to revenue outcomes.

Manage digital advertising budgets and ensure efficient allocation of resources across channels.

Maintain compliance with privacy standards, data governance requirements, and responsible AI marketing practices.

Manage external agencies and vendor relationships supporting paid marketing initiatives.

Mentor team members and encourage a culture of experimentation, learning, and data-driven decision-making.

Requirements:

The ideal candidate is a performance marketing professional with strong expertise in paid channels, analytics, and modern digital marketing technologies. You should have experience managing complex campaigns, using AI-driven tools, and translating marketing data into business results.

Bachelor’s degree in Marketing, Advertising, Business, or a related field.

4+ years of experience managing SEM and paid digital marketing channels, preferably within a B2B SaaS environment.

Proven experience managing Google Search, Bing, Display, Social, and Programmatic campaigns.

Strong understanding of PPC strategies, ABM targeting, and full-funnel paid media approaches.

Experience using AI-powered optimization tools and predictive analytics to improve campaign performance.

Demonstrated ability to use generative AI tools such as ChatGPT or Claude for ad copy creation, creative testing, and reporting automation.

Familiarity with prompt engineering and AI automation workflows for marketing use cases.

Experience with analytics, reporting, budget management, and performance measurement.

Knowledge of marketing automation platforms such as Marketo, HubSpot, or similar tools.

Familiarity with AI-driven audience platforms such as 6sense or Demandbase.

Understanding of AEO/GEO optimization and global paid marketing strategies.

Google Ads and Google Analytics certifications are preferred.

Previous experience managing agency partners.

Strong accountability, adaptability, collaboration, decision-making, and problem-solving skills.

Ability to combine technical marketing expertise with creativity and a customer-focused mindset.

Benefits:

Fully remote work opportunity within the United States.

Company-provided equipment, including laptop and necessary software.

Competitive compensation package with comprehensive employee benefits.

Medical, dental, and vision insurance options.

Employer contributions to Health Savings Accounts (HSA) for eligible plans.

Flexible Spending Account (FSA) options for healthcare and dependent care.

Company-paid life insurance, disability coverage, and accidental death and dismemberment benefits.

401(k) retirement savings plan with employer matching contributions.

Paid time off and company holidays.

Opportunities for professional growth and development within a growing organization.

Inclusive and collaborative culture focused on teamwork, innovation, and community impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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