Assoc Director Corporate Affairs

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Director, Corporate and Government Affairs - Greater China is a strategic leadership role responsible for shaping and executing Hasbro's government affairs and external engagement strategy across Mainland China, Hong Kong, and Taiwan.

This role serves as the primary interface between Hasbro and key external stakeholders-including government authorities, media, associations and charity foundations -while acting as a trusted advisor to internal leadership on regulatory, policy, and reputational matters.

The position plays a critical role in enabling sustainable business growth by anticipating regulatory developments, mitigating risks, and positioning Hasbro as a responsible and trusted corporate partner in the region. The role collaborates closely with the local Commercial team, QA, Legal, Sourcing, as well as with Global Corporate Communications.

Key Responsibilities

Government Affairs & Policy Strategy

Develop and execute a comprehensive government affairs strategy aligned with business priorities across Greater China

Monitor, analyze, and anticipate regulatory, legislative, and political developments impacting Hasbro's operations

Assess business implications and proactively advise senior leadership on risk mitigation and strategic responses

Shape policy outcomes through proactive advocacy, industry engagement, and coalition building

Enables smoother market access and supports sustainable business growth

Stakeholder Engagement

Build and maintain trusted relationships with key stakeholders, including central and local government bodies, regulators, and policy influencers

Represent Hasbro in industry associations (e.g. China Toy and Juvenile Products Association, AmCham, USCBC) and relevant external forums

Position Hasbro as a constructive and responsible contributor to policy discussions, particularly in areas such as product safety, digital content, ESG, and marketing practices

Cross-Functional Leadership

Act as the central coordination point for all government-facing and association-related activities across Greater China

Partner closely with Commercial, Legal, Compliance, QA, Sourcing, and Communications teams to align on regulatory and reputational priorities

Provide strategic guidance to internal stakeholders on navigating complex regulatory environments

Issues & Crisis Management

Lead the response to regulatory inquiries, investigations, and emerging public policy risks

Develop and implement issues management strategies to protect Hasbro's reputation and license to operate

Corporate Communications & Positioning

Develop key messaging, position papers, and external communications in alignment with Global Corporate Affairs

Support initiatives that reinforce Hasbro's reputation, including ESG and philanthropy programs

Identify opportunities to align Hasbro's brands and initiatives with societal and policy priorities in China

Candidate Profile

Experience

8+ years of experience in corporate affairs, government relations, or public policy, preferably within multinational companies

Strong experience operating in Mainland China; broader Greater China exposure (Hong Kong/Taiwan) is a plus

Proven track record of engaging with Chinese government bodies, regulators, and industry associations

Experience in consumer products, entertainment, digital content, or other regulated industries is highly desirable

Background in public affairs consultancy, trade associations, or government institutions is an advantage

Functional Expertise

Deep understanding of China's regulatory and policy landscape, including areas such as:

Product safety and compliance

Marketing and advertising regulations (especially related to children)

Digital content and gaming regulation

ESG and sustainability frameworks

Demonstrated ability to translate complex regulatory developments into actionable business strategies

Leadership & Influence

Strong strategic thinker with the ability to influence senior stakeholders in a matrixed global organization

Proven ability to operate with high autonomy while aligning with global frameworks

Experience leading cross-functional initiatives and driving alignment across diverse stakeholders

Skills

Exceptional communication and stakeholder management skills

High level of credibility, integrity, and sound judgment

Strong problem-solving and decision-making capabilities in complex environments

Ability to navigate ambiguity and manage sensitive issues with discretion

Languages

Native Mandarin

Fluent English (written and spoken)

Additional Information

Reports to: Head of Government Affairs, EMEA & APAC

Travel: Occasional regional travel within Greater China

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

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