Digital Marketing Team Lead

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

The client brand manager is a team lead that is ultimately responsible for the success of a client’s engagement within Forthea. They will lead a team of specialists across all marketing channels. Team Leads have all the Star Qualities of a Digital Specialist, but work more autonomously – reporting directly to the VP of Operations. The Team Leads are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.

Key Areas of Responsibility:

Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance

Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager

Strong relationships with search/online community vendors for optimal service and results

Contribute to new business pitches

Develop, motivate and train Junior Specialists and Digital Specialists

Client account management and up-selling of services where applicable

Project management of all digital initiatives as they relate to the client

Day to Day Responsibilities:

Ensure team members schedule and lead pre-kickoff meetings

Assist with the scheduling and leading client kickoff meetings

Recap kickoff meetings and send to client and internal team

Ensure team has requested client logins and necessary content and enter info into NetSuite

Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project

Monitor time for setup tasks to ensure it is within the allocated budget

Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval

Confirm completion of setup tasks

Correspond with client through setup process to inform them of status

Assign ongoing tasks for internal team

Review ongoing plans, ads, press releases, etc. and send to client for approval

Regularly update client via email on the status of their account (or ensure direct client contact has)

Schedule monthly status calls with client (or ensure direct client contact has)

Deliver monthly reports for marketing clients (or ensure direct client contact has)

Assess client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists

Manage client’s satisfaction. Satisfaction = perception - expectation

Work with client’s outside vendors if necessary

Regularly check Google analytics codes are in place

Check project time used weekly and manage internal team’s time

Create weekly status reports for account management meetings

Assess time used on every project weekly for weekly project control meetings

Qualifications

3-5 years online marketing experience with a strong background of planning and buying online campaigns

Bachelor's Degree from 4-year, accredited college.

Excellent client and account service record; track record of accomplishing successful results for clients.

Experience with writing, presenting and executing effective communications, media or interactive marketing plans.

Ability to specify technical changes to technical/development teams

An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google

Experience with PPC - Management of Pay per click programs

Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)

Experience using a CMS and an understanding of the impact they have on SEO

Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach

Ability to compile and analyze search data and metrics and make decisions regarding campaign direction

Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities

Excellent Microsoft Office skills

Comfortable interacting with C-level executives

Outstanding customer service skills

Ability to work independently and within a team environment

Strong independent decision-making, organizational, planning and problem-solving skills

Benefits

Great salary and secure working environment

Excellent benefits including paid health insurance, vacation, dental

Becoming an integral part of a cutting edge agency and helping it grow

Working with a talented and dedicated group

Casual atmosphere with professional standards

Creative, modern and spacious work environment