Associate IT Manager - CRM Analytics & Customer Insight

1. Customer Insight & CRM Analytics

• Own customer analytics and continuously evolve segmentation models (RFM, lifecycle, value, category and behavioral) across LOF's customer base.
• Generate actionable insights on acquisition, retention, customer lifetime value, churn and cross-sell opportunities to support commercial growth.
• Analyze promotions, pricing, loyalty and channel performance to identify growth opportunities, margin...

Education & Experience

• Bachelor’s degree in business, Marketing, Economics, Data Analytics, Information Systems, Computer Science, Statistics, or a related field.
• Minimum 5 years of experience in CRM, Customer Analytics, Commercial Insights, or Business Intelligence, with hands-on experience in CRM, CDP, or Loyalty platforms.

• Experience in FMCG, Retail, F&B, or E-commerce is...