CVM Segmentation Head

About CodeNinja

CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.

About the role

We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.

Key responsibilities

Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back

Define and track KPIs for customer value, engagement, and revenue performance

Design and execute commercial levers (pricing, offers, incentives) to optimise customer value

Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes

Drive customer segmentation strategy to enable targeted, personalised interventions

Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities

Manage stakeholder relationships at senior/leadership level, presenting strategy and results

Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)

Requirements

Must-haves

8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management

Strong track record in pricing and revenue optimisation

Proven experience owning commercial levers and campaign strategy end-to-end

Strong stakeholder management skills, including senior leadership engagement

Leadership/people management experience

Experience with segmentation frameworks and data-driven decision making

Nice-to-haves

Experience in retail banking specifically (vs. general retail/telco CVM)

Familiarity with experimentation platforms and uplift modelling tools

Exposure to CVM in a regional (MENA/KSA) market context

Why join us

Opportunity to lead CVM strategy for a major regional client

High-impact, senior leadership role with direct influence on commercial outcomes

Work with a forward-deployed team at the intersection of consulting and hands-on execution

Disclaimer

CodeNinja is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, gender, national origin, disability, or any other protected status.