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Top of Minds EN

Head of Performance Marketing & SEO

• Marketing - Fintech - Amsterdam - Published on: 13 May 2025 - Minimum of 8 years' experience - 568 views

Requirements*

• Over 8 years of experience
• In digital marketing roles
• Including over 3 years of experience in a managerial position
• In an international fintech environment
• Proven ability to design attribution models, experimentation frameworks, and reporting systems
• Deep expertise in paid acquisition, awareness creation, and SEO
• Solid understanding of the European digital marketing landscape and consumer behavior

• Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you're not sure about the criteria, we still want to hear from you.

Download full job spec

With fifty percent market share and a processed volume of over one hundred billion euros in 2024, Bitvavo enables millions of users to buy, sell, and store digital assets. To support its ambitious growth, the company is attracting a digital marketing specialist with a proven track record in scaling performance marketing and SEO to drive user growth across Europe.

About Bitvavo

Bitvavo is a leading cryptocurrency exchange and fintech based in Amsterdam, and one of the fastest-growing players in Europe's digital asset landscape. Since launching in 2018, the company has built a strong presence across Europe, processing over one hundred billion euros in trading volume in 2024 alone. Today, two million users rely on Bitvavo to buy, sell, and store crypto, from major assets like Bitcoin and Ethereum to emerging coins and tokens on blockchains like Solana.

With the recent implementation of MiCAR (Markets in Crypto-Assets Regulation), the EU regulatory framework for crypto, Bitvavo is currently finalizing its license application. The company plans to e...