Manager - Brand Operation

Position objective

The position is responsible for:

• Increasing business revenues

• Developing, implementing and maintaining standard operating procedures required as per retail standards across stores to drive the business and gain customer satisfaction

• Overseeing the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store

• Representing the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience

• Providing leadership and support to all the employees

Key responsibilities

Sales and profitability:

Achieve quantitative measures of performance in the following areas: units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage

Set store sales target to maximize the sales and profitability

Guide area managers and store managers to maximize productivity in stores through effective utilization of the available resources

Effective management of the operational costs, reduction in operational costs by automation

Adhere and enforce company SOP, policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees

Oversee the implementation and execution of the visual merchandising guidelines are followed at all the stores at all times

Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements

Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation

Interpret and make decision on operations and visual standards based on store and client’s needs

Employee development

Identify store training and development needs in conjunction with the brand general manager and training department

Formulate a succession plan, in conjunction with the brand general manager

Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback

Involve in the selection and recruitment of the operational staff, when required

Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives

Communication

Conduct regional sales and operations meetings on regular basis

Provide frequent feedback to the area managers and store managers on their performances, in relation to company's performance

Ensure brand participation in loyalty program ‘Club Apparel’

Weekly meeting with GM and senior management to discuss business plan vs achievements and improvement areas

Stock management

Monitor store inventory in consultation with brand general manager and brand managers

Promote a proactive relationship between GM, area manager, brand manager, store manager and the buyers/planners thereby maximizing sales

Monitor slow-moving and outdated stock, in consultation with brand managers

Ensure stock security measures are effectively managed by store managers

Store design and projects management

Involve in the design and layout process of the new store projects

Design a "New Store Schedule" prior to commencement of design process

Provide guidance to concept architect during the design and implementation process

Conduct regular project update meetings with the projects team

Provide guidance and support to territory during set-up and merchandising phase

Miscellaneous

Ensure enhanced brand visibility and provide inputs for marketing and brand awareness

Handling legal responsibilities related to store management, store opening and planning