Develop and execute social media strategies to increase brand awareness, customer engagement, and online visibility.
Plan, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, and other relevant digital platforms.
Maintain a content calendar to ensure consistent and timely communication aligned with marketing objectives and brand guidelines.
Content Creation
Create engaging and creative content, including social media posts, short-form videos, reels, graphics, and promotional materials for the company's FMCG and food brands.
Write compelling captions and marketing copy that resonate with target audiences.
Work closely with internal teams to develop creative assets that support product launches, promotional campaigns, and seasonal marketing activities.
Community Engagement
Monitor and manage the company's social media platforms by responding to comments, messages, and customer enquiries in a timely and professional manner.
Foster positive online communities and enhance customer engagement through meaningful interactions.
Digital Marketing & Campaigns
Coordinate influencer collaborations, brand partnerships, and user-generated content initiatives.
Support the planning and execution of digital marketing campaigns and social media advertising.
Monitor social media trends, emerging platforms, and competitor activities to recommend new ideas and opportunities for audience growth.
Analytics & Reporting
Track campaign performance using social media analytics and reporting tools.
Prepare regular reports on key performance indicators (KPIs), audience engagement, campaign effectiveness, and recommendations for continuous improvement.
Requirements
Diploma or Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related discipline.
At least 2 years of relevant experience in social media management, digital marketing, or content creation.
Strong copywriting, communication, and storytelling skills.
Hands-on experience managing business social media accounts across multiple platforms.
Familiarity with social media scheduling and analytics tools.
Proficiency in Canva, Adobe Photoshop, CapCut, or other graphic design and video editing software.
Creative, detail-oriented, and able to manage multiple projects in a fast-paced environment.
