Head of E-Commerce

About the Role

We are looking for an experienced and results-driven Head of E-Commerce to lead and grow our online business across multiple e-commerce platforms.

You will be responsible for developing the overall e-commerce strategy, driving online sales and profitability, optimizing marketplace performance, and leading the e-commerce team. This role is ideal for someone who understands both commercial strategy and day-to-day marketplace operations and is passionate about the pet industry.

Key Responsibilities

E-Commerce Strategy & Growth

• Develop and execute the overall e-commerce strategy to achieve sales, revenue, and profitability targets.
• Lead the growth of our online stores across Shopee, Lazada, TikTok Shop, Shopify, Amazon, and other relevant platforms .
• Identify new opportunities, channels, products, and strategies to increase online revenue.
• Develop monthly and quarterly sales plans based on business goals and market trends.

Marketplace Management

• Oversee product listings, pricing, promotions, campaigns, vouchers, bundles, and store merchandising.
• Ensure products are properly positioned, competitively priced, and optimized for conversion.
• Monitor marketplace performance, rankings, traffic, conversion rates, customer reviews, and overall store health.
• Work closely with marketplace representatives and platform partners to maximize available opportunities.

Sales & Profitability

• Own e-commerce revenue and profitability targets.
• Analyze sales, margins, advertising spend, discounts, and promotional costs.
• Develop strategies to improve average order value (AOV), conversion rate, repeat purchases, and customer lifetime value .
• Ensure promotions and campaigns deliver measurable commercial returns.

Marketing & Campaign Management

• Plan and oversee major online campaigns, including platform mega-sale events and seasonal promotions.
• Work closely with the marketing team on digital campaigns, social media, content, livestreaming, affiliate marketing, and influencer activities.
• Develop strategies to increase traffic and customer acquisition while maintaining healthy margins.
• Test and optimize campaigns based on performance data.

Inventory & Operations

• Work closely with the procurement and logistics teams to ensure sufficient inventory for online demand.
• Monitor inventory levels, sell-through rates, best sellers, slow-moving products, and stock-outs.
• Coordinate product launches and promotional campaigns with inventory availability.
• Improve order fulfillment, customer experience, and operational efficiency.

Team Leadership

• Lead, coach, and develop the e-commerce team.
• Set clear KPIs and performance targets for team members.
• Establish efficient processes for daily marketplace operations, campaign execution, reporting, and customer service.
• Foster a performance-driven and data-oriented culture.

Data & Reporting

Monitor and report key e-commerce KPIs, including:

• Gross Merchandise Value (GMV)
• Revenue and gross margin
• Conversion rate
• Traffic and customer acquisition
• Average Order Value (AOV)
• Return on Ad Spend (ROAS)
• Advertising spend
• Repeat purchase rate
• Product sell-through

Provide regular insights and recommendations to management based on data.

Requirements

• Bachelor's degree in Business, Marketing, E-Commerce, Retail Management, or a related field.
• 5+ years of experience in e-commerce , with at least 2–3 years in a leadership or managerial role.
• Proven track record of growing online sales and managing e-commerce P&L or commercial performance.
• Strong hands-on experience with platforms such as Shopee, Lazada, TikTok Shop, Shopify, Amazon, or similar marketplaces .
• Strong understanding of digital marketing, marketplace advertising, promotions, pricing, and conversion optimization.
• Strong analytical and problem-solving skills.
• Experience managing and developing an e-commerce team.
• Excellent communication, organizational, and project management skills.
• Strong commercial mindset with a focus on both revenue and profitability .
• Experience in Pet, FMCG, retail, consumer products, or other fast-moving e-commerce categories is highly preferred.

Key Performance Indicators (KPIs)

The successful candidate will be measured based on:

• E-commerce revenue and GMV growth
• Gross profit and profitability
• Marketplace conversion rate
• ROAS and marketing efficiency
• Customer acquisition and retention
• Average Order Value
• Repeat purchase rate
• Inventory turnover and stock availability
• Marketplace store ratings and customer satisfaction
• Successful execution of campaigns and new product launches
• Overall team performance

Why Join Us?

• Lead and shape the growth of a growing pet e-commerce business.
• Opportunity to build and implement your own e-commerce strategies.
• Work across multiple leading e-commerce platforms.
• Be part of a growing team passionate about improving the lives of pets and their owners.
• Opportunity for career growth and increased responsibility as the business expands.