Social Media Strategist

To serve as the primary accountable partner for Wink Marketing clients—owning the end-to-end strategic foundation, managing client communication, enforcing review boundaries, and performing quality assurance to ensure every campaign serves a commercial objective and upholds our core mandate: Promised = Delivered .

• Strategic Discovery & Strategy Briefs: Audit client business objectives, brand assets, target audiences, and competitors to draft documented strategy briefs before execution begins.
• Account Management & Client Communication: Serve as the single point of contact on Slack/WhatsApp. Send weekly Tuesday Pulse Checks summarizing spend, performance metrics, and production status. Lead monthly strategy review meetings focused on meaningful business results.

• Boundary Enforcement & Scope Control: Enforce client review windows and revision round limits. Manage scope creep by documenting, pricing, and securing approval for material changes before work begins.
• Quality Assurance: Conduct strategic and commercial QA on all client-facing deliverables—verifying strategy alignment, offer accuracy, and call-to-action precision prior to client presentation.

• Promise Register Ownership: Maintain the client's Promise Register board to track all campaign milestones, deadlines, assigned owners, and evidence of completion.

Core Performance Metrics (KPIs):

100% On-Time Campaign Launch Rate.

Client Retention & Renewal Rate.

Zero Unbudgeted Scope Inflation.

Requirements & Qualifications:

3–5 years of agency experience combining social media strategy, account management, and client leadership.

Proven track record of building data-backed content strategies that achieved verified business growth.

Deep mastery of client handling, scope control, and project management tools (Notion, ClickUp, Frame.io ).

Strong commercial acumen—ability to translate vanity engagement metrics into business outcomes.

Languages: Arabic (native), English (proficient)