Product Marketing Manager (Web/CRO)

We are looking for a Product Marketing Manager. In this role, you’ll own the entire marketing funnel from landing page and onboarding to offer, run structured experiments, and drive MarTech automation. You’ll work with high-traffic products used by millions of people and collaborate closely with analytics, product, design, development, and data engineering teams. If you enjoy digging into metrics, identifying opportunities for improvement, and driving initiatives from idea to result, this role is for you.

About the company: We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide.

In this role you will Run landing page tests – design, log results, iterate on hypotheses, and plan the next round – to improve ROMI

Optimize and automate the process of analyzing and reporting experiment results

Localize landing pages as products launch in new markets

Regularly analyze competitors to sharpen our marketing funnel from Landing Page to Onboarding to Offer

Implement, improve, and maintain marketing automation: analytics, auto-rules, postback delivery, and ad network integrations

Set up and maintain postback tracking for ad networks and internal analytics

Fix signal and data quality issues in collaboration with the analytics and frontend/backend development teams

It's all about you 2+ years of experience as a Product Marketing Manager, Marketing Automation Manager, Growth Manager, or similar

Experience analyzing and optimizing web funnels

Hands-on MarTech experience – setting up ad network and analytics integrations and verifying tracking accuracy

Familiarity with key analytics tools (AppsFlyer, Google Analytics, Tableau) and core marketing metrics

Comfortable with project management tools such as Jira

English level B2 or above, spoken and written

Strong communication skills and the ability to work effectively across teams

Ability to critically analyze data and make data-driven decisions

Comfortable working in a dynamic environment while meeting deadlines

Proactive, a fast learner, with strong critical thinking

Strong sense of ownership – you drive initiatives from idea to result without waiting to be pushed

Would be a plus Experience implementing marketing automation end to end, including campaign management and creative work

Strong analytical and structured thinking, with a working grasp of basic statistics and probability

A growth mindset paired with sharp attention to detail and comfort collaborating closely with marketing, product, analytics, design and frontend/backend development teams

What we offer Care and support:

20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Maternity Recovery Support Allowance

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you! This role has a clear path forward to Product Marketing Team Lead, Web

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process Intro call

Technical interview

Test task

Bar-raising interview

Reference check

Offer