Category Director

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us.

What You’ll Do:

Traeger is seeking a Category Director to join our team. In this role, you will report to our VP of Product and will be accountable for owning the in-line, cross-channel product mix plan and partnering with Program Management to deliver products that drive exceptional business results.  As our Category Director, you will create long-term product roadmaps, set product quality and cost goals, and drive profitable growth. You will also work with cross-functional marketing and sales teams to create and deliver exceptional products to market. 

How You'll Help Us Win:

Develop and execute global product innovation strategies for new categories and existing products

Lead our global category innovation efforts to ensure that the product roadmap meets consumer needs in specific channels in the coming years

Contribute in costing analysis to determine optimal product effectiveness

Own product quality for the product line

Set overall MSRP strategy for category products, both consumer and trade

Own product transition and inventory for new product introductions

Conduct business performance analysis, including revenue, volume, product margin, category gap analysis versus competition, and effective balance of sale (good, better, best)

Initiate frequent interaction with consumers and trade to monitor performance and collect market and competitor data

Prioritize and manage 3rd party product development partners

Assist sales teams in developing and maintaining relationships with retailers and trade partners

What You'll Need To Succeed:

Bachelor's in Business, Marketing, or related discipline

Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods is required. Durable industry experience is preferred

Firm grasp of marketing methods and processes to ensure growth  

A proven ability to develop and launch new products

Confidence in actions and decisions to help drive a successful product launch

Analytical, financial, and computer competence

Ability to manage relationships

Strong consumer focus

Exceptional communicator with strong interpersonal skills

Impeccable presentation skills  

Excellent analytical skills and the ability to negotiate

Insatiable appetite to meet and exceed revenue, margin, and volume goals

In-depth knowledge of products and brands

Ability to manage multiple projects simultaneously

Why You Will Love Working Here :

Be part of the most disruptive force in outdoor cooking

Join a true team working towards a common goal

Culture of risk-taking, innovation, & quality

So. Much. Food.

Have an outdoor lover’s paradise in your backyard

Full medical/dental/vision package to fit your needs

401k to help you plan for the future

Tuition reimbursement

Individual professional development programs & initiatives to help you grow professionally

Great discounts on all things Traeger

Did we mention all the food?