Social Media Manager

Responsibilities:

Develop and execute comprehensive social media strategies aligned with organizational objectives. Manage the organization's presence across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant platforms. Develop monthly and quarterly social media content calendars. Create, curate and coordinate high-quality written, visual and video content. Develop platform-specific content strategies based on audience behaviour and trends. Monitor social media conversations, mentions and brand sentiment. Manage online communities and respond to comments, enquiries and direct messages professionally. Develop campaigns designed to increase reach, engagement, lead generation and conversion. Collaborate with graphic designers, videographers, copywriters and marketing teams. Monitor competitor social media activities and emerging industry trends. Track and analyze social media KPIs, including reach, impressions, engagement, audience growth, leads and conversions. Prepare periodic social media performance reports and strategic recommendations. Coordinate influencer and creator collaborations where applicable. Support paid social media campaigns in collaboration with the Digital Marketing team. Maintain consistent brand voice, tone, and visual identity across platforms. Stay current with platform algorithm changes, emerging trends and digital communication practices.

Requirements:

Minimum of an HND in Marketing, Mass Communication, Public Relations, Communications, Digital Media or a related discipline. Minimum of 2 years' professional social media management experience. Demonstrable portfolio of successfully managed social media accounts. Strong knowledge of major social media platforms and their respective content strategies. Strong copywriting, storytelling, and communication skills. Experience with Canva, Adobe Creative Suite, or comparable content-creation tools. Knowledge of Meta Business Suite and social media analytics platforms. Experience with social media advertising is an advantage. Strong analytical and creative thinking abilities. Ability to interpret social media data and translate insights into strategy.

Professional Certificate (Advantage):

Meta Certified Digital Marketing Associate Google Analytics certification HubSpot certifications Hootsuite Social Marketing certification CIM/Chartered Institute of Marketing qualifications Relevant digital marketing certifications

Core Competence:

Social Media Strategy Content Strategy Community Management Digital Storytelling Social Analytics Brand Management Copywriting Audience Growth Campaign Management Influencer Marketing Digital Trend Analysis