Social media marketer

Responsibilities: 

Develop and execute TLCA’s daily and weekly social media content plan. Create engaging Reels, TikToks, Stories, photos, graphics and other short-form content. Develop creative concepts and campaigns for product launches, collections, promotions and brand activities. Capture content during photoshoots, product launches, exhibitions, events and everyday TLCA activities. Write compelling captions, hooks, scripts and promotional copy that reflect TLCA’s brand voice. Manage and consistently update TLCA’s Instagram, TikTok, Facebook and other relevant platforms. Stay updated with social media trends and creatively adapt relevant trends to TLCA. Engage with the TLCA community through comments, messages and social interactions. Work closely with the Creative Director and other team members to translate brand ideas into content. Support social media campaigns and promotions designed to increase brand awareness, engagement, traffic and sales. Monitor content performance and provide regular reports on reach, engagement, audience growth, and conversions. Identify what content is performing well and continuously improve the content strategy. Maintain a consistent visual and creative standard across all TLCA digital platforms. Ensure all content is properly organised, archived, and available for future use

Requirements:

Proven experience in content creation and digital marketing. Strong video/photo creation and editing skills. Strong knowledge of Instagram, TikTok, Meta Ads and other digital platforms. Good understanding of social media strategy, advertising and analytics. Strong creativity, communication and copywriting skills. Commercially minded and results-driven. Ability to work independently, meet deadlines and take initiative. Fashion, lifestyle or e-commerce experience is an advantage.