Senior Marketing Manager
Description
We create, design and build award-winning world-class F&B and retail brands for our clients and partners.
TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.
Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.
Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.
About the role
We work with brands and clients to deliver successful marketing campaigns with partners including Ministry of Culture, IHG, Hideaway, and Al Mamlaka Social Dining. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.
We require a Senior Marketing Manager to join our team to lead on client marketing projects.
Role
Development of marketing strategy including:
Brand strategy
Situational analysis
Digital strategy
Communications strategy
Media mix & buying plan
Objectives and KPIs
Project timeline
Marketing budget
Development of social media strategy including:
Tone of voice
Content pillars
Key messaging
Creative direction & development
Channel strategy
Paid ad strategy and budgeting
Objectives and KPIs
Development of new restaurant launch strategy:
Pre-launch, launch and post-launch strategy
Execution planning and implementation
Marketing calendar and activations
Objectives and KPIs
Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives.
Execution, implementation and delegation across multiple client projects
Plan and execute all marketing activities, including social media, events, activations, and partnerships
Oversight of website development and coordination with developer (if required)
Management of photography and video shoots and creation of briefs
Influencer management and negotiations
Develop and recommend partnerships and collaboration that are aligned with brands
Brand guardian of all customer touchpoints for any client projects
Dual language copywriting in Arabic and English
Overall responsibility for client brand channels
Oversight of revenue and footfall for ongoing implementation projects
Budget management and commercial oversight
Supporting team to achieve all deadlines
Training and development for direct reports
Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports
Requirements
8+ years of marketing experience
Fluent in Arabic & English
Based in Cairo or able to work full time from Cairo
Deep understanding of hospitality marketing
Outstanding knowledge across all marketing functions
Commercial and budget experience
BS/MS degree in marketing or a related field
Knowledge of hospitality across the GCC
Proven experience in digital marketing
Experience working on B2C brands
Software
Canva
Microsoft Office
Social media scheduler – Later, Buffer, Hootsuite
Benefits
Five-day work week: Standard Monday to Friday schedule.
Hybrid work arrangement: Three days in the office and two days working remotely.
Incentive plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
Annual leave: 22 working days of paid annual leave, excluding weekends.
Remote work flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
Coaching & mentoring: Structured professional development through a dedicated coaching and mentoring program.
Annual company gathering: A global team event bringing together employees from all offices.
Employee recognition program: Regular recognition initiatives celebrating outstanding performance and contributions.