Digital Marketer

Responsibilities:

Plan and manage product launches and digital campaigns. Develop and execute marketing strategies for software products. Create clear product messaging from technical features. Drive lead generation, user acquisition, and conversions. Conduct market, customer, and competitor research. Create content for landing pages, emails, and social media. Track campaign performance and key marketing metrics. Optimize campaigns based on data and user behaviour. Support product adoption, engagement, and revenue growth.

Requirements:

Strong Communication, creativity, and understanding of tech/digital products are required. Prior experience in product marketing or SaaS/digital marketing. Strong analytical and data interpretation skills with the ability to optimise campaigns based on performance insights.