MARKETING EXECUTIVE

Job Summary

Develop and execute targeted marketing strategies aligned with company goals to grow social media communities, manage multi-channel campaigns, and secure PR coverage. Manage content creation, scheduling, and partnerships to enhance brand presence.

Responsibilities

• Develop marketing strategies aligned with overall company goals and vision
• Conduct market research to identify target groups and implement niche marketing strategies
• Grow and engage the social media community to increase brand awareness
• Implement and manage multi-channel marketing campaigns across platforms
• Expand online marketing partnerships with digital publications and influencers
• Write and edit compelling copy for internal and external marketing materials
• Create and execute creative content writing for cross-platform social media and marketing campaigns, including design and calls to action
• Manage content schedules and posting to maintain consistent brand messaging
• Secure PR coverage through online and offline channels to enhance public relations
• Perform targeted research to support marketing initiatives
• Assist with ad hoc marketing duties as required
• Analyze social media metrics and manage social media advertising campaigns to optimize performance
• Communicate effectively in writing and verbally to ensure clear messaging and collaboration
• Manage multiple tasks efficiently to meet tight deadlines

Preferred competencies and qualifications

• Experience in social media analytics and advertising
• Experience in social media management and community engagement
• Strong written English skills