Social Media Manager

Responsibilities:

Manage and grow Super Tasty Restaurant's presence across Instagram, Facebook, TikTok, WhatsApp Business, and other relevant platforms.

Schedule and publish posts, Reels, TikToks, Stories, promotional content, offers, and campaigns consistently.

Ensure all social media platforms remain active, engaging, and commercially relevant.

Create high-quality and engaging food photography, videos, Reels, TikToks, Stories, promotional graphics, and short-form content.

Develop creative content around our food, restaurant environment, customers, staff, behind-the-scenes activities, promotions, special offers, and everyday restaurant experiences.

Develop campaigns around meals, combos, promotions, holidays, events, corporate orders, catering, and other revenue opportunities.

Develop and execute strategies to increase reach, followers, engagement, enquiries, orders, customer visits, and sales.

Plan, create, launch, monitor, and optimise paid campaigns using Meta Ads Monitor and respond promptly to comments, DMs, WhatsApp enquiries, mentions, reviews, and other customer interactions.

Identify emerging content trends, customer preferences, promotional strategies, and opportunities.

Track and analyse social media performance.

Requirements:

Minimum of OND; HND/Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Business Administration, Public Relations, or a related field is an advantage.

Minimum of 3 years' hands-on experience in social media management, digital marketing, content creation, or a related commercial role.

Demonstrable experience managing social media accounts for businesses, brands, restaurants, hospitality businesses, or other commercial ventures.

Strong practical knowledge of Instagram, TikTok, Facebook, WhatsApp Business, and Meta Business Suite.

Proficiency in Canva, CapCut, and other relevant content creation tools.

Strong understanding of short-form video content and what makes content perform.

Strong copywriting and communication skills.

Ability to independently plan, shoot, edit, publish, and analyse content.

Good understanding of the Nigerian social media and restaurant market.

What Success Looks Like:

The successful candidate will be expected to deliver measurable improvement in:

Brand awareness and visibility

Quality and consistency of content

Instagram and TikTok reach

Audience and follower growth

Engagement

Customer enquiries

WhatsApp conversations

Online orders

Restaurant visits generated through social media

Promotional campaign performance

Corporate and catering enquiries

Revenue attributable to social media activities

Remuneration: NGN 120,000 Monthly