General Manager - Snowboard & Ski School

P&L & commercial Own the Snow P&L in full: revenue target, pricing, mix, margin. Own peak/off-peak revenue management: pricing within bands, schedule design, utilisation smoothing. Report monthly: revenue vs target, enrolments, re-enrolment rate, off-peak utilisation. Academy & programs Design the term-based program architecture: children's progression levels, adult programs, holiday camps, corporate programs. Build school partnerships (CCA and enrichment programs) as a recurring B2B2C channel. Own curriculum quality with the head instructor, whose scope is programs and syllabus only. Own re-enrolment: term-end conversion is the school's most important sales moment. Own snow memberships and packages, sold by the BU team. Seasonal workforce Build and maintain the certified freelance instructor bench: recruitment (including instructors returning from Southern Hemisphere seasons), certification verification, engagement terms. Certify bench readiness before every peak season with the scheduling & training function. Keep bench costs variable — engaged per season, never on payroll. Team leadership Lead and develop the team of five: creative, marketing, programming & community, guest experience, instruction; KPIs cascaded from BU priorities. Rosters and timesheets run through the central scheduling function; GX crew take shift commands from the MOD. Operations & standards Uphold safety and instruction standards with the Facilities lead and MODs; safety authority on the floor is absolute. Plan simulator maintenance windows with Facilities around program calendars. What Success Looks Like First 90 days: Peak season fully staffed through the bench; term program architecture designed and priced for the next intake; school partnership pipeline started. 12 months: Enrolments established with strong re-enrolment rates; off-peak utilisation materially improved; revenue tracking to target. Requirements: 7+ years in academy or program operations: ski school, swim school, sports academy or enrichment education. Managed seasonal or flexible workforces to a certification standard. P&L or full budget ownership. Strong operational rigour: scheduling, quality control, safety. Demonstrated leadership and people management skills, including team supervision, coaching, and performance management. Experience in operations management, scheduling, and day-to-day coordination in a service, hospitality, sports, or leisure environment. Strong customer service and stakeholder management abilities, with a focus on safety, quality, and guest satisfaction. Business and financial acumen, including budgeting, revenue tracking, and basic data analysis for decision-making. Clear written and verbal communication skills, with the ability to collaborate across departments and present ideas effectively. Comfortable working in a dynamic, physically active environment and being present on-site during key operational hours, including weekends or holidays when needed. Ability to work independently, prioritize multiple tasks, and adapt to evolving business needs in a fast-paced setting. Diploma or degree in sports management, leisure management, hospitality, business, or a related field preferred, or equivalent experience.

Good to have: Ski or snowboard instruction certification (NZSIA, BASI, CSIA, APSI). Background in snow sports instruction, coaching, or program development is highly advantageous; relevant certifications are a plus. Existing relationships with Singapore schools or enrichment buyers. Experience with digital tools for scheduling, customer management, and reporting; familiarity with hybrid work practices.

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.