Social Media Manager

Responsibilities:

Manage and grow Star Homes' social media presence across Instagram, Facebook, TikTok, WhatsApp Business, and other relevant platforms.

Create, schedule, and publish engaging content, including posts, reels, videos, stories, and promotional campaigns.

Transform apartment listings into compelling content that drives awareness, enquiries, and bookings.

Monitor audience engagement, respond to enquiries, and maintain a consistent brand voice.

Develop and implement strategies to increase reach, engagement, followers, leads, and conversions.

Plan and manage paid social media campaigns using Meta Business Suite and related tools.

Conduct competitor and market research to identify trends and growth opportunities.

Track performance metrics and provide regular reports with actionable recommendations.

Requirements:

Minimum of an OND qualification; higher qualifications in marketing, mass communication, digital marketing, business administration, public relations, or related fields are an advantage.

2–3 years of proven experience in social media management, digital marketing, content creation, or a related role.

Experience managing social media accounts for businesses, brands, or commercial ventures.

Experience in real estate, hospitality, tourism, or short-let property marketing is an added advantage.

Proficiency in Instagram, Facebook, TikTok, WhatsApp Business, Meta Business Suite, Canva, CapCut, and similar tools.

Strong understanding of content creation, audience growth, lead generation, social media advertising, analytics, and conversion strategies.

Key Competencies:

Creative, proactive, and commercially minded.

Strong communication and copywriting skills.

Results-oriented with excellent organisational skills.

Able to work independently, take initiative, and meet deadlines.

Passionate about social media trends and continuous improvement.

Success Indicators:

Increased brand visibility, engagement, and follower growth.

Consistent production of high-quality content.

Growth in enquiries, leads, and apartment bookings generated through social media.

Measurable contribution to business revenue.

Remuneration: NGN 100,000 Monthly

Important Note:  This is not an entry-level role. Candidates must demonstrate hands-on experience managing social media accounts and creating content that delivers measurable business results. Applicants should provide a portfolio, links to accounts managed, and evidence of campaign performance where possible.