Marketing Executive for Partnership

Role Summary As a Marketing Executive, you will be the marketing representative for Sparks Music in your assigned areas, focusing on generating high-quality leads through strategic offline activities, community engagement, and partnership development. You’ll contribute significantly to building brand awareness, enhancing customer retention, and supporting long-term student growth.

Key Responsibilities

• Act as the marketing focal point for Sparks in the assigned areas, working closely with the Center team and HQ Marketing.
• Plan, execute, and manage offline lead generation activities such as:
• Open Houses, community events, and seminars
• School collaborations, brand partnerships, and referral programs
• Mall booths, exhibitions, and pop-up activations
• Coordinate event logistics, including booth setup, promotional materials, and on-site experience to ensure a smooth and engaging execution.
• Build and maintain strong relationships with communities, schools, local partners, and parent networks to expand Sparks’ reach and referral base.
• Collaborate with the Sparks team to drive referral programs, enhance retention, and create an integrated marketing calendar that aligns with business goals.
• Monitor and analyze customer feedback, lead performance, and campaign results to continuously improve marketing effectiveness.
• Share insights and ideas to support broader strategic marketing initiatives that drive sustainable student growth.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• Minimum 2 years of experience in retail marketing, partnership, or community engagement. Experience in the education or lifestyle sector is a strong advantage.
• Strong interpersonal and communication skills, with the ability to build relationships across teams and external stakeholders.
• A self-starter who is creative, hands-on, and enjoys working in a fast-paced, field-oriented role.
• Data-driven with strong analytical thinking and problem-solving skills.
• Willing to work on weekends and attend events as needed.
• Willing to be mobile for monitoring offline events, conducting visitations to prospective partners, and supporting on-ground marketing activities.

Skills: Digital Marketing, Content Strategy, Marketing Strategy, Market Research, Google Ads, Social Media, Google Analytics, Marketing Communications, Content Marketing, B2B Marketing