Digital Marketing Specialist Graphic Design

About the role

The Creative Strategist is a proactive and experienced member of Social X's Creative Team with a passion for all things creative.

They are well-versed in driving client outcomes within the creative space, working with all manner of formats within digital from paid ads, EDMs, websites, and landing pages.

They work hand in hand with the Creative Director as liaisons with the Paid Media Strategy Team to drive the creative direction and performance of all accounts, assisting in overall business growth for clients.

No day is the same for Creative Strategists and they thrive in the dynamic fast-paced environment.

This entails creating compelling creative strategies and creative for end-to-end customer journeys within the eCommerce space spanning a plethora of industries.

Key responsibilities

Creating ad designs leveraging AI models/Higgsfield for multiple types of industries.

Driving content strategy and creative with the Internal Marketing team and project management of any additional required assets, e.g. Productions, creative briefs, landing pages

Collaborating closely with individual Digital Strategists to identify, troubleshoot and recommend additional content opportunities to drive further business growth

Reporting insights, learnings and recommendations to the Creative Director to create industry-leading content

Assisting Digital Strategists in writing tailored ad copy with a clear focus on the strategy and messaging at each respective stage of campaigns

Assisting with any video assets required for case studies based on client campaigns, tests, or accounts

Constantly seeking knowledge about the Paid Media industry and staying up-to-date with any major changes in the marketing and creative landscape

Accountability for performance across all delivered creative, maintaining Social X's professional standards

Deep understanding of how to leverage AI capabilities to create content for paid ads at scale

Understand prompting to achieve outcomes

Passion for all things creative and love a challenge

Well-versed in driving client outcomes within the creative space

Serious technical ability to create work that facilitates strategies to build results for clients long term

Knowledge of creative levers to entice, excite and engage desired audiences

Driven to test new formats, mediums and platforms

Stay up to date with the latest in the creative and marketing industry