Social Media Manager

Responsibilities:

Social Media Strategy:

Develop and execute SlimFit NG's social media strategy across Instagram, TikTok, Facebook, YouTube, and other relevant platforms.

Develop monthly and weekly content calendars aligned with marketing and sales objectives.

Identify trends, content opportunities, and emerging platforms relevant to the fitness and e-commerce industry.

Develop platform-specific strategies based on audience behaviour and platform requirements.

Continuously test new content formats and approaches to improve reach, engagement, and conversions.

Content Creation & Management:

Create and manage engaging content around fitness, exercise, wellness, lifestyle, products, and customer experiences.

Produce short-form video content including Reels, TikToks, product demonstrations, workout videos, educational videos, and promotional content.

Develop product-focused content that clearly communicates product features, benefits, use cases, and value.

Create content around fitness tips, workout routines, product education, customer transformations, testimonials, and frequently asked questions.

Write compelling captions, headlines, scripts, calls-to-action, and promotional copy.

Coordinate with designers, photographers, videographers, fitness professionals, influencers, and other content creators.

Ensure all content aligns with SlimFit's brand identity and communication standards.

Product Marketing & Social Commerce:

Develop social media campaigns that support the sale of SlimFit products.

Create content that moves customers from awareness and interest to purchase.

Highlight product benefits, promotions, new arrivals, bundles, discounts, and special offers.

Develop product demonstration and comparison content where appropriate.

Identify opportunities to use social media features to directly support product discovery and sales.

Collaborate with the sales and e-commerce teams to identify products and offers that should be prioritized.

Community Management:

Manage SlimFit's social media communities and keep followers engaged.

Respond promptly and professionally to comments, direct messages, product enquiries, and customer feedback.

Encourage conversations and interactions around fitness, wellness, and SlimFit products.

Monitor customer questions and recurring concerns and share relevant insights with the appropriate teams.

Escalate complaints and sensitive customer issues when necessary.

Build a loyal and engaged online community around the SlimFit brand.

Customer Testimonials & User-Generated Content:

Develop systems for collecting and publishing customer testimonials and user-generated content.

Identify customers who can share their experiences using SlimFit products.

Coordinate customer testimonial videos, product reviews, transformation stories, and feedback content.

Turn positive customer experiences into compelling social media content.

Build a library of customer-generated content for use across marketing channels.

Analytics & Reporting:

Monitor social media performance across all platforms.

Prepare weekly and monthly social media performance reports.

Analyze content performance and identify what is driving engagement and conversions.Track: Follower growth, Reach, Impressions, Engagement, Video views, Watch time, Website traffic, Product enquiries, Leads, Social media sales, Conversion rate, Influencer performance, Campaign performance

Use data to continuously improve the content and social media strategy.

Requirements:

A minimum of 3 years of experience

A minimum of a degree in a related field 

Key Performance Indicators (KPIs):

The Social Media Manager will be responsible for measurable outcomes including:

Audience Growth

Growth in relevant followers across key platforms.

Growth in active and engaged online communities.Content Performance

Monthly reach and impressions.

Engagement rate.

Video views and watch time.

Number of high-performing content pieces produced monthly.

Consistency of content publishing.Commercial Performance

Website traffic generated through social media.

Product enquiries generated through social platforms.

Social media-generated sales.

Conversion rate from social traffic.

Performance of promotional campaigns.Community Management

Response time to customer comments and messages.

Quality and consistency of customer engagement.

Volume and quality of user-generated content and testimonials.