Product Designer
SEMA Rewards, Jakarta Barat [Full-time / Contract, 3-month fixed scope with option to extend]
About SEMA SEMA Rewards is a performance Clipping / UGC platform & agency. We run managed clipping campaigns across TikTok, Instagram Reels, and YouTube Shorts with a network of thousand of short-form video creators.
The problem you will work on We have thousands of registered creators and a small fraction of them make it to their first payout. Your job is to fix that funnel: sign-up, first campaign, first clip, first payout. And to make SEMA look like a product creators trust with their money. Both matter. Design decisions get measured against activation, and they have to be beautiful.
What you will do
- Own the end-to-end design of the clipper web platform and the upcoming mobile app (Expo React Native), from user flow to final pixel.
- Map and redesign onboarding and first-clip flows based on user data and clipper interviews.
- Own SEMA's visual language: typography, colour, spacing, iconography, illustration, motion. Build and maintain the design system in Figma (Inter, brand purple, component library) so every screen looks like one product.
- Work directly with the Founder and one full-stack engineer. No PM layer. You propose, we decide fast, you ship.
- Run lightweight usability tests with real clippers and report findings with numbers.
- Design brand-facing dashboards (campaign performance, spend, verified views).
- Design landing pages, campaign pages, and key marketing surfaces so the product and the brand feel like the same thing.
What we need
- 1 to 3 years designing shipped digital products, web and mobile.
- Strong visual craft: you care about type, alignment, hierarchy, and detail, and it shows in your work.
- Strong Figma: components, variants, auto layout, prototypes.
- Portfolio showing both polished visual work and user flows with the reasoning behind them.
- Comfortable reading product analytics and using them to prioritise.
- Able to write clear specs an engineer can build from without a meeting.
- Bahasa Indonesia and working English.
Nice to have
- Experience with creator economy, marketplace, fintech, or payout products.
- Design system work from scratch.
- Motion design, Lottie, or micro-interactions.
- Illustration or icon design.
- Familiarity with TikTok and Reels as a creator or clipper.
How we work Small team, direct communication, weekly priorities mapped. You will have a lot of autonomy and a lot of accountability. Founder reviews anything touching money, payouts, or verification. Everything else is yours.
To apply Send your portfolio with two things: one case study where you changed a metric, and one piece of work you are proudest of visually. Salary range: [Rp X to Y]. Start date: as soon as possible.
Skills: UX Design, Mobile UI Design, UX Research, Figma, Usability Testing, UI Design, Wireframing, User Experience Design