Head of Sale

Responsibilities:

• Own Vietnam profitability and support profitability across SEA markets (Indonesia, Thailand).
• Drive monthly gross collections and manage the full cost structure to maintain healthy contribution margins.
• Monitor and optimize unit economics weekly, including RoAS, CVR, AOV, renewal, churn, and CAC.
• Make data-driven resource allocation decisions balancing revenue growth and profitability.
• Lead and develop Sales, Pre-sales, and Renewal (URI) teams, including hiring, performance management, incentives, career paths, and compensation.
• Build referral and cross-sales systems to reduce reliance on paid acquisition.
• Own the sales funnel from lead → call → booking → completion and improve conversion at each stage.
• Partner with Marketing to optimize channel strategy and ensure measurable RoAS across paid, organic, KOL, and community channels.
• Partner with Academic & Operations to maintain class quality, student satisfaction, teacher performance, and control academic costs.
• Lead cross-functional teams and build a culture of accountability, data discipline, and continuous improvement.
• Develop quarterly business plans, set targets and resources, identify risks, and report performance and action plans to the Group CEO.
• Identify market opportunities and scalable improvements across SEA for regional replication.

Requirements:

• 8–12 years of commercial/business leadership experience, including 3+ years of P&L ownership.
• Proven experience in consumer-facing, subscription or recurring-revenue businesses, preferably EdTech, SaaS, or consumer services.
• Strong hands-on experience leading Sales & Marketing and managing budgets with a focus on ROI.
• Regional experience in Indonesia or Thailand is a strong advantage.
• Experience building or restructuring teams, including underperforming teams.
• Strong understanding of unit economics, P&L, and data-driven resource allocation.
• Proven ability to lead cross-functional teams and build high-performing, accountable organizations.
• Able to balance strategic planning with hands-on operational execution.
• Data-driven, process-oriented, decisive, and comfortable working with ambiguity.
• Strong communication and stakeholder management skills.
• Native Vietnamese and business-fluent English required.
• Bahasa Indonesia or Thai is a plus.

Benefits:

• Competitive base salary benchmarked to senior leadership roles in the SEA market.
• Performance bonus tied directly to profitability and revenue targets.
• Employee Stock Options (ESOP) — participation in BrightChamps' equity program, giving you a stake in the company's long-term growth.
• A genuine path to regional GM or VP level as the SEA business scales.
• Opportunity to shape how BrightChamps operates across one of the world's fastest-growing edtech regions.
• Direct influence on hiring, structure, and strategy.
• Direct mentorship and strategic exposure working with Group CEO and global leadership.
• Working Time:
• Monday to Friday: 9:00 AM - 6:00 PM
• Saturday: 9:00 AM - 12:00 PM
• Work location: Flexible

Skills: Communication Skills, Team Management, Sales Strategy, Business Development, Sales Management