Digital Marketing Executive

KEY RESPONSIBILITIES

• Plan, execute, and optimise paid and organic campaigns across Facebook, Google Ads (Search, GDN, YouTube), and LinkedIn, ensuring performance aligns with enrolment and brand objectives.
• Monitor campaign metrics continuously and apply data-driven optimisation strategies to improve reach, engagement, and conversion rates.
• Contribute to the development of media plans and campaign proposals in collaboration with the Brand Marketing Manager.
• Use GA4 and relevant analytics tools to track user behaviour, extract performance insights, and produce clear campaign reports with actionable recommendations.
• Write creative briefs and collaborate closely with the design team to develop on-brand creative assets across digital channels.
• Support content planning and scheduling across social media platforms in alignment with the school's communications calendar.
• Manage and maintain the school's website content via WordPress, ensuring accuracy, freshness, and brand consistency.
• Support marketing automation workflows including lead nurturing, audience segmentation, and campaign triggers via HubSpot or equivalent platforms.
• Apply AI-assisted tools to enhance content production, campaign ideation, audience insights, and performance forecasting.

JOB REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands-on experience in digital marketing, with a focus on paid social and search campaigns.
• Proficient in Facebook Ads Manager, Google Ads (MCC), and Google Analytics 4.
• Solid understanding of SEO principles, email marketing, and social media best practices.
• Familiarity with marketing automation platforms - HubSpot experience is preferred.
• Working knowledge of AI productivity tools (ChatGPT, Gemini, or equivalent) and their application in marketing workflows.
• Experience with WordPress for content management; basic HTML knowledge is an advantage.
• Proficiency in Adobe Photoshop and/or Illustrator is an advantage.
• Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously.
• Good English communication skills, both written and verbal.
• Organised, proactive, and comfortable working in a fast-paced, multi-campus environment.

TECHNICAL SKILLS

• Facebook Ads Manager and Google Ads (Search, Display, YouTube)
• Google Analytics 4 (GA4)
• HubSpot (CRM, automation, lead management)
• Marketing automation and workflow tools (e.g. Zapier, Make, or equivalent)
• AI content and productivity tools (e.g. ChatGPT, Gemini, Canva AI)
• Data visualisation and reporting tools (e.g. Looker Studio, Power BI) - preferred
• WordPress CMS
• MS Office and standard marketing tools (email platforms, scheduling tools)
• Adobe Creative Suite (Photoshop, Illustrator) - preferred

Skills: Marketing Communications, Google Analytics, Content Marketing, B2B Marketing, Affiliate Marketing, Performance Management, Content Editing, Social Media, Digital Marketing, Google Ads