Digital Marketing Manager
A Digital Marketing Manager plans, manages, and evaluates online marketing campaigns to grow a brand'spresence and drive customer sales.
Job Summary
We are seeking adata-driven and creative Digital Marketing & Growth Manager to drive ourbrand’s expansion, acquire high-quality leads, and launch new projects. In thisrole, you will leverage new media channels to identify potential customers,discover high-performing advertising platforms, and create engaging visualcontent (including short videos). You will also oversee ad budgets, calculateROI, mitigate marketing risks, and use social media to recruit creative talent.
Key Responsibilities
- Strategy & Planning: Design and execute digital marketing plans across SEO, SEM, email, and social media.
- Campaign Management: Lead online promotions from the idea phase through execution and tracking.
- Data Analysis: Measure performance metrics (ROI, CPC, and conversion rates) to optimize future spending and results.
- Team Leadership: Supervise internal marketing staff or work directly with external agencies.
- Budget Control: Allocate funds and manage marketing budgets efficiently. [1, 2, 3, 4]
Required Skills& Qualifications
- Analytical Skills: Ability to interpret consumer metrics, web traffic, and market trends.
- Technical Knowledge: Familiarity with modern digital marketing tools, software, and platforms.
- Communication: Strong interpersonal skills for cross-functional teamwork and clear reporting.
- Experience: Proven history in digital campaign management or a related marketing role.
Key Responsibilities
- New Media LeadGeneration & Platform Discovery
Utilize new media channels (e.g., LinkedIn, Meta, TikTok, YouTube, and industry-specific platforms) to identify, target, and acquire potential customers (leads). Research, test, and identify highly effective media platforms and advertising channels for launching the company’s new projects.
- CampaignStrategy, Schedule, & Optimization
Design comprehensive ad deployment strategies, including precise audience targeting, platform selection, and optimal posting/launch timelines. Constantly monitor ad performance and adjust schedules and platforms based on real-time audience engagement data.
- CreativeDirection, Content Design, & Short Video Production
Independently design or direct the creation of compelling digital advertisements. Produce, edit, and deploy high-converting short videos tailored for modern social media algorithms.
- Data Analytics,ROI Tracking, & Reporting
Calculate and analyze the correlation between advertising spend and performance outcomes (ROI, CPA, CAC, and conversion rates). Provide data-backed recommendations and strategic suggestions to senior management to optimize marketing budgets.
- Risk Assessment& Crisis Management
Conduct thorough risk assessments (risk evaluation/风险评估) for all advertising campaigns, ensuring brand safety, compliance with platform policies, and data privacy regulations. Identify potential marketing bottlenecks or public relations risks and establish mitigation plans.
- TalentAcquisition via New Media
Actively scout, identify, and recruit creative talent (e.g., freelance designers, video editors, influencers, content creators) directly through social media and digital networks to scale production.
Requirements &Qualifications
- Experience: Proven experience as a Digital Marketing Manager, Growth Hacker, or a similar role with a strong portfolio of lead generation and project launches.
- Video & Design Skills: Hands-on experience with video editing tools (e.g., CapCut, Premiere Pro) and graphic design tools (e.g., Canva, Photoshop) for short-form video content.
- Analytical Mindset: Proficient in Google Analytics, ad managers (Meta, Google, TikTok), and Excel for calculating precise ROI and marketing metrics.
- Risk Aware: Strong legal and cultural awareness regarding advertising compliance, copyright laws, and brand risk evaluation.
- Communication: Excellent communication skills to both pitch strategic recommendations to executives and recruit talent online.