Manager Brand Marketing (FMCG: Beer, Liquor, Spirits, Drinks)

KEY RESPONSIBILITIES

• Brand Stewardship : Tasked with championing the Brand Strategy (i.e., Brand Positioning, Brand Architecture & Brand Touch Points) and driving consistency (and exeution of it) in Taste Profiles, Packaging, Brand Identity & Price Positioning in a high-quality manner.
• Brand Planning & development: Plan, priorities, and managing brand plan within established budgets and deadlines.
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• Education: University Graduate in Marketing/Economics/Business Administration or equivalents.
• Experience: 5–8 years of FMCG Marketing experience. Preferably at least 2-3 years specifically in Beer/Spirits category. Must demonstrate a track record of a successful product launch or brand turnaround (with large scale local / national brands) in the Vietnam market with measurable Market Share gain.

Skills

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