Content Strategy Manager

Key Responsibilities

• Develop content strategies that align with Rosé All Day’s brand identity and goals.
• Create editorial plans and copywriting for various digital platforms.
• Analyze social media insights, track performance, and provide strategic recommendations.
• Develop mood boards for photoshoots and video shoots.
• Collaborate with marketing, creative, and visual production teams to ensure cohesive storytelling.
• Ensure content direction aligns with brand vision.
• Stay updated with digital trends and industry best practices to ensure innovative content strategies.
• Optimize content based on audience insights, engagement metrics, and emerging digital trends.
• Create weekly and monthly report on social media content performance

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3 years of experience in content strategy, ideally in beauty or lifestyle brands.
• Strong copywriting, editorial planning, and storytelling skills across digital platforms.
• Experience analyzing social media performance and applying insights to optimize content.
• Able to develop mood boards and work closely with creative and production teams.
• Deep understanding of digital trends, platform behaviors, and audience engagement tactics.
• Excellent project and time management, communication, and collaboration skills.
• Creative, detail-oriented, and aligned with Rosé All Day’s brand voice and aesthetic.

Skills: Meta Ads, TikTok Ads, Content Marketing, Digital Marketing, Microsoft Office, Social Media, Teamwork, Google Analytics, Instagram Marketing, Google Ads