Social Media Specialist

Tugas dan Tanggung Jawab:

• Mengembangkan dan menjalankan strategi social media untuk meningkatkan brand awareness, engagement, dan brand presence melalui Instagram dan TikTok.
• Menyusun dan mengembangkan konten, mulai dari ide, content calendar, serta basic graphic design.
• Mengelola dan mengembangkan akun Instagram & TikTok, termasuk content publishing, community engagement, campaign, serta kolaborasi dengan content creator/KOL.
• Memantau dan menganalisis performa social media serta menerjemahkan data dan insight menjadi strategi untuk meningkatkan kualitas konten dan performa social media secara keseluruhan.

Kualifikasi:

• Minimal 2 tahun pengalaman di bidang social media management dan/atau branding.
• Memahami social media strategy, content strategy, branding, dan social media analytics.
• Menguasai basic design dan video editing menggunakan tools seperti Canva dan CapCut.
• Kreatif, mengikuti perkembangan tren social media, serta memiliki kemampuan storytelling dan copywriting yang baik.
• Data-driven dan analytical, serta mampu mengolah performance data menjadi actionable insights.
• Pengalaman di bidang fashion, lifestyle, atau retail menjadi nilai tambah.
• Wajib melampirkan portfolio social media atau konten yang pernah dikelola.

Responsibilities:

• Develop and execute social media strategies to strengthen brand awareness, engagement, and brand presence across Instagram and TikTok.
• Plan and develop creative content, including content ideas, content calendars, basic graphic design.
• Manage and grow Instagram & TikTok accounts, including content publishing, community engagement, campaigns, and collaboration with content creators/KOLs.
• Monitor and analyze social media performance metrics and translate insights into actionable strategies to improve content and overall social media performance.

Requirements:

• Minimum 2 years of experience in social media management especially for branding.
• Strong understanding of social media strategy, content strategy, branding, and social media analytics.
• Proficient in basic design and video editing tools such as Canva and CapCut.
• Creative, up-to-date with social media trends, and strong in storytelling and copywriting.
• Data-driven and analytical, with the ability to turn performance data into actionable insights.
• Experience in fashion, lifestyle, or retail is a plus.
• Must provide a portfolio of previously managed social media accounts or content.

Skills: Content Marketing, Microsoft Office, Teamwork, Instagram Marketing, Google Ads, Social Media, TikTok Ads, Meta Ads, Digital Marketing, Google Analytics