Digital Marketing Manager - B2B Fintech (m/f/d)

About us

Qwist is a pan-European Open Finance provider with a three-pillar solution (CONNECT, ASSESS, ACTIVATE) that helps businesses transform banking data into actionable insights and new revenue. As the first DACH regulated platform, it offers a secure, compliant, and locally hosted solution across Europe. In 2026, Qwist is expanding into new business verticals, including Payments, Lending, and eCommerce.

Your tasks

Your Role

We’re looking for a Digital Marketing Manager to own and scale our digital growth engine across strategy, execution, and performance on a fixed-term contract of approximately one year .

You’ll be responsible for turning our digital channels into a predictable source of high-quality pipeline, guiding prospects from first touch through conversion while building the marketing operations foundation needed to scale.

This is a hands-on role with significant ownership and a direct impact on pipeline, revenue, and growth from day one.

What You’ll Own

Digital pipeline growth and quality across paid and organic channels, with a focus on revenue impact rather than vanity metrics

ABM strategy and execution , including continuous testing of audiences, creative, messaging, and channels to improve conversion and CAC

The end-to-end digital funnel , from acquisition through conversion, including website UX, SEO, landing pages, and conversion rate optimization

Multi-channel nurture journeys across email, retargeting, and personalization, evolving toward persona- and vertical-specific programs

Marketing operations infrastructure , including CRM tracking, attribution, lead routing, lead scoring, lifecycle stages, and reporting tied to business outcomes

CRM and pipeline hygiene , working closely with Sales and the wider GTM team to improve data quality and process discipline

Marketing data governance and GDPR compliance across our digital marketing systems

Digital strategy and competitive analysis , translating market, customer, and performance insights into conversion-focused initiatives in partnership with Content and Product

Your Skillset

Proven experience owning digital growth in a B2B environment , ideally within fintech, banking, payments, SaaS, or another complex B2B category

Hands-on experience with ABM, paid acquisition, organic growth, and campaign optimization , with a strong understanding of CAC and pipeline economics

A strong grasp of funnel and lifecycle marketing , including website conversion, SEO, nurture programs, lead scoring, and lifecycle progression

Practical experience with marketing operations , including CRM, attribution, automation, reporting, and data quality

Strong analytical skills and the ability to translate performance data into clear priorities and actions

A balance of strategic thinking and hands-on execution — comfortable setting direction while also building campaigns, optimizing journeys, and solving operational issues yourself

Confidence working with modern marketing tools, including CRM and marketing automation platforms, analytics tools, and AI-assisted workflows

A collaborative mindset and the ability to work effectively across Marketing, Sales, Product, and other GTM teams

Near-native level of German (C2) and Fluent English.

If you're proactive by nature, data-driven by instinct, and passionate about digital marketing and the future of finance, we'd love to hear from you! This is a role for someone who thrives when the pace is high, and the impact is real.

What you can expect

The opportunity to actively shape a leading open-finance pioneer supporting Europe's financial ecosystem

Flexible working hours and hybrid work – including two guaranteed home-office days per week

30 days of paid vacation per year

Budget for personal development, structured feedback and compensation processes, and clear growth opportunities

Monthly benefits budget for mobility, health, or lifestyle

Monthly subsidy for an E-Gym Wellpass membership

Public transport subsidy for a sustainable and stress-free commute

Modern, centrally located office with a positive atmosphere – including weekly yoga classes

Diversity is welcome. You don't meet every single requirement? If you're excited about the role and our mission, we'd love to hear from you.