Sales Development and Marketing Representative

Sales Development & Marketing Representative

The Sales Development & Marketing Representative is a core growth driver for QualityTrade commercial team, combining outbound sales development with digital marketing. The SDR finds and engages potential clients, qualifies their interest, and hands qualified opportunities to the Head of Sales, while building brand awareness on social channels and producing the research and collateral that make outreach effective. The SDR does not close deals; success is measured by the quality and volume of pipeline created and the reach of QualityTrade’s brand among target buyers.

Key Duties and Responsibilities

Outbound Sales and Lead Generation

Run multi-channel outbound campaigns (email and LinkedIn) to identify and engage potential buyers/customers.

Qualify inbound inquiries and self-sourced prospects, schedule discovery calls, and route qualified opportunities to the Head of Sales.

Use social selling on LinkedIn to start and nurture conversations with specific prospects.

Keep CRM records accurate and complete, with consistent follow-up sequences and activity tracking.

Social Channel Management and Brand Outreach

Execute the content plan on QTA's social channels (primarily LinkedIn) to raise brand awareness among target buyers.

Monitor social interactions and take part in relevant industry discussion, while cultivating prospective leads through social selling techniques.

Coordinate social campaigns and reports directly with the Head of Sales, and track audience engagement metrics.

Market Research and Opportunity Scouting

Research industries, accounts, and buyers to build target account lists with the right decision-makers.

Analyze market trends, competitor positioning, and client pain points to sharpen outreach messaging.

Use CRM and analytics data to spot untapped segments and improve outreach performance.

Sales Enablement and Deal Support

Assist in tailoring presentation decks, outreach messaging, and marketing collateral for specific target industries.

Develop and update client case studies and ROI proof points for sales campaigns.

Other Duties

Perform Sales, Marketing, and Business-related tasks as may be assigned from time to time.

Skills:

Leadership and accountability

Proactive, disciplined, and resourceful

Strong interpersonal and teamwork skills

Organized and detail-oriented

High work integrity and professional ethics

1-3 years experience in Internship or hands-on experience in SDR work, outbound prospecting, or digital/social media marketing preferred.

Candidates must possess at least a Bachelor's degree or equivalent practical experience; Business, Marketing, Communications, or a related field preferred.

Experience in outbound prospecting and lead qualification

Proficient in LinkedIn and social media, including content creation, social selling, and analytics

Exceptional copywriting and written communication, with persuasive messaging across email and social platforms.

Proficient in market, account, and competitor research

Presentation and sales collateral development skills

Highly organized, resilient self-starter comfortable in a fast-paced environment (required).

Strong interest in a hybrid sales and marketing career path.

Proficient in the use of common computer applications and software such as within Microsoft Office (excel, Word, Powerpoint etc.), Google Workspace, CRM (e.g., HubSpot / Salesforce), LinkedIn & LinkedIn Sales Navigator, Email Sequencing / Scheduling Tools, and Canva or Similar Design Tool.

Work Set Up: Remote