Marketing Manager - LED Advertising Digital Out-of-Home (DOOH)
Our client is a growing LED Advertising/Digital Out-of-Home (DOOH) company providing LED advertising screens in strategic locations such as malls, commercial areas, buildings, and pedestrian bridges.
💼 Key Responsibilities
- Develop and execute the company's overall marketing & brand strategy
- Build and strengthen the company's digital presence
- Develop content strategy for Instagram, TikTok, LinkedIn, website, and other relevant channels
- Create a consistent and professional brand identity & communication
- Identify opportunities to increase brand awareness and visibility
- Develop engaging content showcasing the company's LED advertising projects, capabilities, and portfolio
- Manage and coordinate with creative agencies, designers, content creators, and other marketing partners
- Plan and execute digital marketing campaigns
- Establish clear brand positioning and messaging
- Monitor digital marketing performance and provide insights for improvement
🔎 Requirements
- Experience in Marketing/Brand/Digital Marketing/Marketing Communication
- Strong understanding of Branding & Digital Marketing
- Proven experience in building or repositioning a brand
- Strong understanding of social media and content strategy
- Creative, strategic, and hands-on
- Able to turn a scattered brand into a clear, consistent, and professional brand
- Strong communication and project management skills
- Experience in Advertising, Media, OOH/DOOH, FMCG, F&B, Beauty, Lifestyle, Retail, or Consumer Brands is highly preferred
- Sales-focused profiles are NOT the priority
Skills: Digital Marketing, Team Management, Marketing Management, Content Marketing, B2B Marketing, Content Strategy, Social Media, TikTok, Marketing Communications, Affiliate Marketing