Senior Online Marketing Specialist

Santai Homes Bali is a growing property development company based in North Bali. We focus on developing high-quality residential properties by combining local expertise, international standards and a future-proof approach to development. About The Role We are looking for a hands-on and independent Senior Online Marketing Specialist who can take responsibility for the day-to-day development and execution of our online marketing activities. Key Responsibilities

• Develop and execute SEO and organic growth strategies from zero.
• Conduct keyword research, competitor analysis, and market research.
• Develop content strategies and maintain practical content calendars.
• Write, edit and optimise English content for websites, social media, advertisements, guides, articles and other digital marketing materials.
• Manage and grow Santai Homes Bali's social media channels.
• Manage Google Search Console, Google Analytics, Google Ads, and Meta Ads.
• Optimise website content, structure, and on-page SEO.
• Monitor traffic, rankings, leads, and conversions and identify areas for improvement.
• Identify and implement new online marketing opportunities and tools.
• Create basic photo and video content for social media, construction updates, properties and day-to-day marketing purposes.
• Coordinate with developers, designers, photographers, videographers and other external specialists when required.
• Use AI and modern digital marketing tools effectively.
• ⁠Help develop and improve the company's online marketing processes and systems as the business grows.

Requirements

• Strong written and good communication skills in English.
• Strong practical experience in SEO, digital marketing, content, and social media.
• Proven ability to build SEO and organic visibility from a new website.
• Experience in real estate, property development or other high-consideration/luxury products is an advantage, but not required.
• Analytical, commercially minded, and comfortable working with data and performance metrics.
• Proactive and independent — able to identify opportunities, create plans, and execute without constant direction.
• Photography/video skills are a plus, but not essential.

Job Location: Jl. Raya Singaraja, Anturan (Lovina area), Buleleng, North Bali

Skills: TikTok, Image Editing, Marketing Communications, Social Media, Google Analytics, Google Ads, Content Marketing, Content Strategy, B2B Marketing, Digital Marketing