Online Affiliate Supervisor/Manager

About URU URU is a Singapore-founded comfort apparel brand focused on creating high-quality, comfortable, and innovative underwear and apparel for modern women. With a rapidly growing presence in Indonesia, URU is building a strong e-commerce ecosystem across TikTok Shop, Shopee, and other digital platforms. We are looking for an experienced KOL & Affiliate Manager to lead our creator and affiliate marketing team and drive sustainable sales growth through strategic creator partnerships. Job Responsibilities

• Lead and manage URU’s KOL, Creator, and Affiliate Marketing strategy across TikTok, Instagram, Shopee, and other relevant platforms.
• Develop and execute strategies to continuously acquire, activate, and retain high-quality creators and affiliates.
• Take full responsibility for creator recruitment and relationship management, including identifying potential creators, initiating contact, negotiating cooperation terms, following up, and maintaining long-term partnerships.
• Build and maintain a strong creator database and continuously expand the creator network.
• Develop creator segmentation strategies based on content quality, audience profile, engagement, conversion rate, and sales performance.
• Manage creator campaigns from outreach → sample distribution → content production → posting → traffic/ads boosting → sales conversion → performance review.
• Monitor and analyze creator and affiliate performance, including GMV, orders, conversion rate, content performance, ROI, and commission efficiency.
• Lead, train, and manage the KOL/Affiliate team, including setting KPIs, assigning targets, reviewing performance, and improving team efficiency.
• Establish standardized SOPs and workflows for creator outreach, follow-up, cooperation, campaign execution, and performance management.
• Regularly report creator and affiliate performance and provide actionable recommendations to management.

Job Requirements

• Bachelor’s degree (S1) in Marketing, Business, Communications, or a related field.
• At least 3 years of hands-on experience in KOL, Influencer, Creator, or Affiliate Marketing, with proven experience in creator outreach and partnership development.
• At least 1 year of experience managing a team, with the ability to set KPIs, manage performance, coach team members, and drive results.
• Experience working with TikTok / TikTok Shop / Shopee / Affiliate programs is highly preferred.
• Strong understanding of influencer marketing, affiliate marketing, content performance, and e-commerce conversion.
• Proven ability to achieve creator acquisition, activation, and sales/GMV targets.
• Good English communication skills, both written and verbal, as the role requires communication with international management and cross-functional teams.
• Strong negotiation, communication, and relationship-building skills.
• Strong analytical and problem-solving abilities, with the ability to make decisions based on data.
• Proactive, highly driven, organized, and comfortable working in a fast-paced e-commerce environment.
• Strong ownership and leadership mindset, with a focus on achieving measurable business results.

Preferred Qualifications

• Experience in fashion, lingerie, beauty, personal care, lifestyle, or other consumer brands.
• Existing network of TikTok creators, KOLs, influencers, or affiliate creators.
• Experience managing a creator/affiliate team of 3+ members.
• Experience working in a fast-growing e-commerce company or startup.
• Experience managing creator campaigns with measurable GMV / revenue targets.

Skills: B2B Marketing, Content Marketing, Google Analytics, Digital Marketing, Marketing Communications, Image Editing, Google Ads, TikTok, Content Strategy, Social Media