Brand Manager

What You'll Do :

• Develop and manage brand strategy, positioning, identity, and value proposition to strengthen the brand in the market.
• Identify consumer needs and work with R&D, Production, and QA to develop and improve products that meet market expectations.
• Plan and execute marketing campaigns, promotions, content, events, and other brand activities across relevant channels.
• Monitor market trends, competitors, consumer behavior, sales performance, and campaign results to identify opportunities and improvements.
• Collaborate with Sales and other departments to increase product sales, expand market reach, manage the marketing budget, and achieve overall brand growth.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in FMCG, preferably in Brand Management, Product Management, or Marketing roles.
• Proficient in written and spoken english.
• Experience working in international or premium food brands.
• Knowledge of product packaging, labeling regulations, and trade marketing.
• Analytical skills to interpret marketing metrics and KPIs effectively.

Skills: Affiliate Marketing, Social Media, Digital Marketing, Marketing Management, Marketing Communications, B2B Marketing, Content Strategy, Content Marketing