Market Development Officer
About the Role We are looking for a strategic, proactive, and results-driven Market Development Officer to lead our market expansion efforts. In this role, your core mission will be to create strong market awareness, generate sustainable demand, and build a high-quality sales pipeline. You will sit at the intersection of marketing and sales, turning market intelligence into actionable growth strategies, nurturing prospective clients, and expanding our strategic partner network.
Key Responsibilities • Market Intelligence & Segmentation: Research industry trends, track competitor movements, and analyze target market segments to identify high-potential growth opportunities.
- Account Mapping & Targeting: Map key accounts and decision-makers within target sectors to build high-converting Ideal Customer Profile (ICP) lists.
- Campaign & Content Management: Collaborate on targeted campaigns, webinars, and market education initiatives designed to inform, engage, and attract potential buyers.
- Lead Generation & Prospecting: Execute outbound prospecting strategies across multiple channels (email, phone, LinkedIn, events) to generate qualified leads.
- Lead Nurturing: Manage and nurture early-stage prospects through tailored follow-up sequences and educational content until they are sales-ready.
- Partnership Development: Identify, cultivate, and maintain strategic relationships with industry partners, co-marketing collaborators, and key stakeholders to amplify market reach.
• Pipeline Management: Track, analyze, and report on lead generation performance, conversion metrics, and pipeline health using CRM tools.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Min. 1 year of experience in market development, lead generation, sales development (SDR/BDR), or B2B marketing.
- Proven track record of identifying, reaching, and engaging key B2B decision-makers.
• Ability to translate complex industry insights into engaging educational content and outreach messaging.
- Analytical Mindset: Comfortable using CRM tools (e.g., HubSpot, Salesforce) and market research tools to analyze data and track pipeline performance.
- Exceptional verbal, written, and interpersonal communication skills with a strong ability to build external relationships.
Job Type: Work From Office (WFO)
Skills: Content Marketing, Google Analytics, Digital Marketing, Market Research, B2B Marketing, Content Strategy, Google Ads, Marketing Communications, Marketing Strategy