Head of Marketing

Job Responsibilities :

• Develop and execute an integrated marketing strategy aligned with company growth, brand awareness, lead generation, and revenue targets.
• Lead and oversee digital marketing and performance marketing initiatives, including paid advertising across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant channels.
• Develop strategies to optimize advertising performance, including audience targeting, campaign objectives, budget allocation, lead generation, conversion, and ROI.
• Lead the development and execution of digital campaigns across TikTok, Instagram, LinkedIn, Google, and other relevant digital channels.
• Oversee and develop TikTok and Instagram content strategies, including content pillars, campaign concepts, content calendars, video content, Reels, and trend-based marketing initiatives.
• Ensure social media content and digital campaigns are aligned with Indotrading's brand positioning, business objectives, and target audience.
• Analyze marketing, content, and advertising performance and translate insights into actionable strategies.
• Monitor key metrics including Reach, Engagement, CTR, CPC, CPM, CPL, CPA, Conversion Rate, CAC, ROAS, and Marketing ROI.
• Develop and execute B2B marketing strategies targeting potential buyers, suppliers, business partners, associations, and other strategic stakeholders.
• Build and maintain strategic B2B partnerships to expand Indotrading's ecosystem, brand exposure, lead generation, and business opportunities.
• Lead marketing activations, events, exhibitions, webinars, industry collaborations, and other online and offline marketing initiatives.
• Work closely with Sales, Business Development, Product, and Management teams to ensure marketing activities contribute to qualified leads and revenue growth.
• Lead, mentor, and develop the Marketing team while ensuring effective execution and achievement of marketing targets.
• Manage marketing budgets and optimize spending across advertising, campaigns, activations, and other marketing initiatives.
• Monitor market trends, competitors, social media trends, and developments within the B2B and digital marketplace industry.

Requirements:

• Minimum 3-5 years of experience in Marketing, Digital Marketing, Growth Marketing, Performance Marketing, or related fields.
• Minimum 2–3 years of experience in a managerial or leadership position.
• Experience in B2B marketplace, technology, SaaS, digital platform, or similar industries will be an advantage.
• Strong experience and understanding of Digital Advertising and Performance Marketing, especially Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, or other relevant advertising platforms.
• Able to understand, analyze, and optimize advertising performance based on key metrics such as CTR, CPC, CPM, CPL, CPA, CAC, Conversion Rate, and ROAS.
• Strong understanding of TikTok and Instagram marketing, including content strategy, content trends, Reels, short-form video, audience engagement, and social media campaigns.
• Experience in developing and executing Integrated digital campaigns, combining content, social media, paid advertising, and other marketing channels.
• Proven experience in B2B Marketing, Lead Generation, Growth Marketing, Partnership, or Business Development Marketing.
• Experience in developing and managing strategic partnerships, communities, associations, media, or industry collaborations.
• Experience in handling marketing activations, events, exhibitions, webinars, or promotional campaigns.
• Strong understanding of marketing funnels, customer journey, lead generation, and conversion optimization.
• Data-driven and able to make strategic decisions based on marketing, campaign, content, and advertising performance.
• Strong leadership, communication, stakeholder management, and team management skills.
• Able to balance strategic planning with hands-on execution.

Skills: Leadership, Digital Marketing, Marketing Strategy