Business Development & Marketing Manager

Job Description About the Role We are looking for a Business Development & Marketing Manager to lead the development and execution of business growth and marketing strategies for our digital financial asset trading business. The role will be responsible for expanding business opportunities, developing strategic partnerships, driving customer acquisition and engagement, and strengthening the Company's market presence while ensuring that all marketing and business development activities are conducted in accordance with applicable OJK regulations, internal policies, and consumer protection principles.

Key Responsibilities

1. Business Development & Growth

• Develop and execute business development strategies to support the Company's business objectives and sustainable growth.
• Identify and evaluate new business opportunities, market segments, products, channels, and strategic partnerships.
• Develop and maintain strategic relationships with business partners, communities, institutions, technology providers, and other relevant stakeholders.
• Prepare business proposals, partnership models, commercial plans, and business cases for potential opportunities.
• Monitor market trends, customer behavior, competitor activities, and developments within the digital financial asset industry.
• Establish and monitor business development targets, KPIs, and performance indicators.

1. Marketing Strategy & Campaign Management

• Develop and execute integrated marketing strategies across digital and offline channels.
• Plan and manage marketing campaigns to increase brand awareness, customer acquisition, engagement, and retention.
• Develop customer acquisition and lifecycle strategies in collaboration with relevant internal teams.
• Manage marketing channels including social media, digital advertising, content, events, community engagement, partnerships, and other relevant channels.
• Evaluate campaign performance, customer acquisition costs, conversion rates, engagement, and overall ROI.
• Develop marketing initiatives based on data, market insights, and customer behavior.

1. Regulatory-Compliant Marketing

• Ensure marketing communications, advertising materials, campaigns, promotional activities, and customer-facing information are aligned with applicable OJK regulations and internal policies.
• Work closely with Compliance, Legal, Risk, and other relevant functions to review marketing materials and business initiatives before implementation.
• Ensure marketing communications provide accurate, transparent, balanced, and non-misleading information to customers.
• Ensure appropriate disclosure of the risks and volatility associated with Digital Financial Assets in relevant marketing communications.
• Ensure marketing materials do not imply guaranteed or certain returns, create inappropriate urgency/FOMO, or encourage customers to purchase Digital Financial Assets using debt.
• Maintain appropriate documentation and records of marketing campaigns, materials, partnerships, and other relevant business development activities.
• Ensure external partners, agencies, influencers, communities, and other third parties involved in marketing activities comply with the Company's applicable policies and regulatory requirements.

1. Partnership & Strategic Initiatives

• Identify and develop strategic partnership opportunities that can support customer acquisition, product distribution, brand positioning, and business expansion.
• Lead negotiation and coordination with potential partners together with Legal, Compliance, and other relevant stakeholders.
• Develop partnership proposals, commercial terms, activation plans, and performance measurement frameworks.
• Monitor partnership performance and ensure that partnership activities are aligned with the Company's business and regulatory framework.

1. Team Leadership

• Lead, manage, and develop the Business Development & Marketing team.
• Establish team objectives, KPIs, work plans, and performance monitoring mechanisms.
• Provide direction, coaching, and mentoring to team members.
• Foster collaboration between Business Development & Marketing and Product, Technology, Operations, Compliance, Legal, Risk, Finance, and Customer Support teams.

1. Reporting & Management

• Prepare regular reports regarding business development, marketing performance, customer acquisition, campaign performance, partnership activities, and market developments.
• Provide data-driven recommendations to management regarding business growth and marketing strategies.
• Support the preparation and execution of business initiatives in line with the Company's business plan and strategic objectives.

Requirements

• Minimum Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years of experience in Business Development, Marketing, Growth, Partnership, Fintech, Financial Services, Digital Assets, or related industries.
• Minimum 2 years of experience in a managerial or leadership role.
• Proven experience in developing and executing business development and marketing strategies.
• Strong experience in strategic partnerships, business growth, customer acquisition, and marketing campaign management.
• Strong understanding of blockchain, Web3, and the crypto digital asset industry is highly preferred.
• Experience in the crypto, blockchain, Web3, fintech, or other regulated financial services industry is a strong plus.
• Fluent in English, both written and spoken.
• Strong communication, negotiation, presentation, analytical, and stakeholder management skills.
• Strong commercial mindset with the ability to identify and develop new business opportunities.
• Experience working cross-functionally with Compliance, Legal, Risk, Product, Operations, and other relevant teams.
• Good understanding of OJK regulations, consumer protection principles, and regulatory requirements related to Digital Financial Assets is an advantage.
• High level of integrity, accountability, and attention to detail, with the ability to work in a regulated and fast-paced environment.

Preferred / Added Advantage

• Experience in crypto, digital assets, fintech, securities, banking, payment, or other regulated financial services.
• Experience developing partnerships with financial institutions, technology companies, communities, or other strategic partners.
• Experience managing digital acquisition channels, performance marketing, CRM, community, or growth initiatives.
• Familiarity with POJK 27/2024 and subsequent amendments relating to Digital Financial Asset trading.
• Familiarity with regulatory requirements relating to marketing communication, consumer protection, risk disclosure, and responsible financial product marketing.

Skills: • Understanding Of Digital Marketing Strategies For Online Learning, • Experience In The Education Or Training Industry, • Ability To Collaborate Cross-functionally With Different Teams, • Having Exposures In Crypto Industry Is A Strong Plus, • Project Management Skills With The Ability To Manage Multiple Initiatives Simultaneously