Marketing Lead

Role Overview

The Marketing Manager will be responsible for driving qualified leads and supporting revenue growth by aligning marketing strategies with the sales team. This role focuses on demand generation, campaign execution, and building a strong pipeline for Eranyacloud’s cloud solutions across enterprise, commercial, and public sector markets.

Key responsibilities:

Develop and execute integrated marketing programs to generate Marketing Qualified Leads (MQLs)

Design campaigns to support specific sales targets and industry verticals

Monitor conversion funnel from MQL → SQL → opportunity

Ensure marketing contributes measurable pipeline and revenue impact

Work closely with Sales, SDR, and Account Managers to understand target accounts and customer needs

Provide sales tools: pitch decks, battle cards, solution briefs, case studies, and email templates

Support go-to-market strategy for new solutions (AI Cloud, DR, Managed Services, etc.)

Manage and optimize multi-channel campaigns (Digital marketing, Events & webinars, Industry partnerships, Content marketing, LinkedIn & B2B paid ads)

Plan and execute lead generation programs (both online & offline)

Strengthen Eranyacloud’s positioning as Local Cloud as AI Enabler

Manage website, landing pages, and lead capture strategy

Lead and develop the marketing team

Manage external agencies and partners

Control marketing budget and ensure cost effectiveness

Qualifications:

Bachelor’s degree in Marketing, Business, Communication, or related field

Minimum 3–5 years of experience in B2B marketing, preferably in Cloud, IT services, Technology / SaaS

Minimum 1–3 years in a managerial / leader role

Proven track record in lead generation & pipeline creation

Experience supporting enterprise / B2B sales team

Strong experience in planning and executing integrated marketing campaigns

Experience organizing events, webinars, and industry programs

Marketing analytics & performance tracking

Digital ads & LinkedIn campaign management

Strong business and revenue mindset

Strategic thinking with strong execution

Excellent communication and stakeholder management

Highly collaborative with sales team

Result-oriented and target-driven

Strong leadership and team development