Brand Marketing Manager
About the role We are looking for a Brand & Marketing Specialist who is not only capable of executing marketing activities, but also has strong strategic thinking and a proven ability to develop, grow, and scale a brand. The ideal candidate understands how to turn marketing strategies into measurable business results, from building brand awareness and creating campaigns to managing digital advertising, collaborating with KOLs/influencers, and analyzing sales and advertising performance.
Key responsibilities
- Develop and execute comprehensive marketing and brand strategies to increase brand awareness, customer acquisition, and sales.
- Create and manage digital advertising campaigns, including campaign structure, targeting, budget allocation, and performance optimization.
- Develop creative and effective marketing campaigns and product promotions.
- Plan and coordinate promotional activities in collaboration with the Operations and Sales teams.
- Manage and develop the brand's social media presence and content strategy.
- Identify, approach, and coordinate with KOLs, influencers, and relevant marketing partners.
- Monitor and analyze marketing performance, including sales, ROAS, campaign performance, customer acquisition, and other relevant KPIs.
- Prepare regular marketing reports and performance evaluations.
- Identify opportunities to improve marketing performance and contribute to the scaling and growth of the brand
- Work closely with internal teams to ensure marketing campaigns are aligned with business and operational objectives.
About you
- Minimum 1–2 years of relevant experience in Marketing, Brand Management, Digital Marketing, or a related field.
- Experience in the Food & Beverage industry is highly preferred.
- Proven experience in developing or scaling a brand.
- Must be able to provide a portfolio and/or proven achievements from previous marketing projects.
- Strong understanding of digital marketing and advertising.
- Good understanding of social media strategy, campaign development, promotions, and brand positioning.
- Able to understand and analyze marketing data, sales performance, ROAS, and other relevant KPIs.
- Strong communication and coordination skills, especially when working with internal teams, KOLs, influencers, and external partners.
- Strong strategic thinking, creativity, and problem-solving skills.
- Able to work independently, take initiative, and execute strategies with minimal supervision
Skills: Content Marketing, TikTok, Social Media, B2B Marketing, Content Strategy, Marketing Communications, Marketing Management, Affiliate Marketing, Digital Marketing