Leader Content Creator

Key Responsibilities

1. Develop and execute social media and content strategies, particularly for TikTok and Instagram.
2. Create monthly and weekly content plans, content pillars, and content calendars.
3. Develop creative and relevant content ideas based on trends, audience behavior, and brand objectives.
4. Lead the content production process from ideation, briefing, production, review, to publishing.
5. Coordinate with content creators, designers, videographers, editors, KOLs, and other relevant teams.
6. Review content concepts, scripts, captions, visuals, and videos to ensure quality and consistency.
7. Monitor TikTok and social media trends and identify opportunities for the brand.
8. Analyze content performance, including views, reach, engagement, followers, and conversion, and provide recommendations for improvement.
9. Work closely with the Marketing, Brand, KOL, and E-commerce teams to support campaigns and business objectives.
10. Ensure content is delivered according to the planned timeline and maintains consistent brand positioning.
11. Take ownership of the overall quality, consistency, and performance of the brand's social media channels.

Requirements

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Minimum 1 year of relevant experience in Content, Social Media, Digital Marketing, or Brand Marketing.
3. Experience in beauty/cosmetics brands is highly preferred.
4. Candidates from established or well-known beauty/cosmetics brands are strongly preferred.
5. Strong understanding of TikTok, Instagram, and short-form video content.
6. Able to develop content ideas, content pillars, and social media calendars independently.
7. Good understanding of social media trends and beauty consumer behavior.
8. Able to analyze social media performance and use data to improve content strategy.
9. Strong communication, creative thinking, coordination, and problem-solving skills.
10. Proactive, detail-oriented, and comfortable working in a fast-paced environment.
11. Strong sense of ownership and leadership, with the ability to guide the content direction rather than only execute assigned tasks.

Skills: Content Creation, Video Editing, Adobe Photoshop