Brand Marketing Specialist – Beauty

Responsibilities

1. Develop and execute marketing strategies for beauty brands across online and offline channels.
2. Lead online brand marketing activities and campaigns to increase brand awareness, traffic, and sales.
3. Develop strategies to leverage online marketing activities to drive offline sales and customer acquisition.
4. Plan and manage marketing campaigns across platforms such as TikTok, e-commerce, social media, KOL/influencer, and other relevant channels.
5. Monitor marketing performance, sales results, and customer behavior to identify growth opportunities.
6. Collaborate with sales, e-commerce, KOL, creative, and offline teams to ensure integrated marketing execution.
7. Support the brand's expansion from online channels into offline channels.
8. Analyze campaign performance and provide recommendations for continuous improvement.

Requirements

1. Minimum 1 year of relevant marketing experience, preferably in the beauty/cosmetics industry.
2. Experience working with a beauty brand that has both online and offline business channels.
3. Strong understanding of online brand marketing and how to convert online marketing activities into offline sales.
4. Experience in developing and executing marketing campaigns.
5. Strong analytical, strategic thinking, and problem-solving skills.
6. Able to work independently and take ownership of marketing projects.
7. Mandarin proficiency is a plus, but not mandatory.
8. Willing to work in a fast-paced and dynamic environment.

Skills: Brand Activities, Customer Service, Brand Planning, Microsoft Word, Brand Design, Brand Management, Microsoft Office, Teamwork, Brand Public Relations, Brand Copywriting