Digital Marketing & Marketing Support Staff

Job Description

• Assist the Marketing Manager in executing marketing activities, campaigns, and promotional programs.
• Manage the company's Instagram, TikTok, Qoupon, TikTok Shop/TikTok-related channels, and other digital platforms.
• Create, prepare, upload, and manage social media content according to the content plan.
• Coordinate design requests and ensure marketing materials are prepared according to the required specifications.
• Coordinate and manage printing and production of marketing materials, including brochures, posters, stickers, banners, and other promotional materials.
• Manage and monitor social media and merchant advertisements/ads.
• Manage and maintain online merchant platforms, including GrabFood, GoFood, ShopeeFood, Qoupon, and other relevant platforms.
• Regularly check and update menu items, prices, operating hours, store information, promotions, and other details across online delivery platforms.
• Monitor the performance of social media, digital campaigns, advertisements, and online merchant platforms.
• Handle and respond to social media DMs, comments, and customer inquiries when required.
• Support the preparation and execution of Grand Opening and other store marketing activities, including marketing tools and promotional materials.
• Coordinate the distribution and delivery of marketing materials and tools to stores, including arranging delivery through services such as Lalamove.
• Handle marketing administration, including purchase requests, printing requests, procurement requests, and related documentation.
• Coordinate with outlet teams regarding requests for marketing materials, promotional tools, and other marketing needs.
• Source and procure various marketing supplies and materials, such as bottles, stickers, merchandise, and other promotional items.
• Maintain records of marketing materials, requests, purchases, and distribution to stores.
• Coordinate with internal teams, vendors, designers, and store teams to ensure marketing activities are executed properly and on schedule.
• Prepare simple reports and recaps related to social media, digital campaigns, advertisements, and online sales channels.
• Perform other marketing and digital marketing duties as assigned by the Marketing Manager.

Qualifications

• Minimum Diploma/Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Minimum 1 year of experience in Digital Marketing, Social Media, Marketing, E-Commerce, or a similar role.
• Familiar with Instagram, TikTok, Qoupon, and other social media/digital platforms.
• Familiar with GrabFood, GoFood, ShopeeFood, and other online merchant platforms.
• Experience in content creation, copywriting, social media management, and digital advertising.
• Familiar with Canva or other basic design/editing tools.
• Good understanding of basic digital marketing and social media advertising.
• Good communication and coordination skills, as the position will work closely with store teams, vendors, designers, and the Marketing Manager.
• Detail-oriented and able to regularly check menus, prices, operating hours, promotions, and other platform information.
• Proactive, organized, responsive, and able to multitask.
• Able to manage multiple requests, deadlines, and priorities in a fast-paced environment.
• Able to work independently and as part of a team.

Skills: Google Analytics, TikTok, Content Marketing, B2B Marketing, Content Strategy, Digital Marketing, Image Editing, Marketing Communications, Social Media, Google Ads