Brand Marketing Specialist

Responsibilities:

• Assist in the execution of marketing strategies, branding, and promotional activities across both online and offline platforms, based on the direction from the Marketing team.
• Provide day-to-day support for promotional campaigns, including scheduling, coordination, and implementation to ensure smooth execution.
• Coordinate with internal teams (such as social media, design, and CRM) and external vendors to support brand activation and promotional events.
• Maintain and organize administrative needs related to marketing activities, including documentation, reporting, and asset management.
• Support the preparation and distribution of marketing materials (digital and printed) for stores and campaign activations.
• Monitor marketing calendar implementation and ensure alignment with brand communication across all channels.
• Collect and compile data for marketing reports such as campaign performance, event recaps, and feedback analysis.
• Support market research activities including competitor tracking, consumer surveys, and trend identification, under the guidance of the marketing team.
• Assist in evaluating marketing efforts by preparing data summaries and basic ROI tracking for campaigns and promotions.

Qualifications:

• Min. bachelor degree from a relatable major such as: Communication, Marketing, Management, etc.
• Familiar with the concept of Brand Management and Marketing Planning
• Data-driven and research-oriented
• Good communicational skills
• Copywriting skills
• Positive attitude, critical thinking, and problem-solving skills
• English language proficiency is a plus
• Experienced in the fashion industry
• Able to use and operate Google Drive, Sheets, and Slides
• Able to use and operate Ms. Office including Microsoft Word, Excel, PowerPoint, and Outlook

Skills: Teamwork, Presentation Skills, Microsoft Office, Microsoft Word, Customer Service, Analytical Skills, Public Speaking, Administration, Communication, Microsoft Excel